14/09/2026
The story behind the evolution…
When I started Red Carpet Beauty in Sydney in 2019, my vision was to introduce advanced, non-invasive skin treatments and bring something different to the beauty industry.
I was particularly drawn to Korean professional skincare and treatment concepts well before K-beauty had the recognition it has today. That curiosity and desire to discover what’s next has continued to shape Red Carpet Beauty ever since.
From the beginning, working with clients and educating beauty professionals grew side by side. Over time, the professional side naturally expanded, from hands-on training and education to sourcing professional products and developing treatment concepts and ideas of my own.
My journey has also taken me internationally, where continued education and relationships with industry professionals, suppliers and brands have opened the door to new perspectives and possibilities.
Today, those experiences are shaping the next chapter of Red Carpet Beauty — strengthening our professional direction while continuing to care for the clients who have always been part of our story.
There’s so much happening behind the scenes, and I’m excited to share more as this next chapter unfolds.
The evolution continues…
— Samantha Carbonell Deans
Founder, Red Carpet Beauty