Alpha Basics is a unisex brand dressing the modern child from 6 months to 5 years. In shades of black, white and grey, this brand directly responds to a noticeable gap in the childrens' clothing market - affordable basics with “street style". Designed by a young mother of two with an eye for practical yet stylish clothing, the Alpha Basics range represents excellent value for money for parents wan
ting to dress their little humans in rad threads without the excessive price tag. The collection consists of everyday staple wardrobe pieces that can take your kids from their playroom at home, to the sandpit at the park and then to a cafe for a baby cino. The colour palette is versatile as it expands your child's existing wardrobe and the fabric selection ensures comfort, quality and fit are paramount.
