14/02/2026
✨end of an era✨
my husband & i started kiyo in 2020, in lockdown. we were home wearing socks so much, we wanted to design our own. however i didnt want to just make another socks brand. it was important for me that our socks were to be made sustainably & ethically.
with no fashion/sustainable/business background (& limited funds), i spent nights learning about design, sutainable materials, certifications. i made sure to find a manufacturer that treats their workers fairly and pay them a living wage.
choosing materials was also a challenge for me. why organic cotton, and not bamboo? which one uses more water & energy? which one is safer to grow for the soil and for the workers?
the amount of love and support from you guys was so unexpected. i never thought of receiving messages from you saying how much you love the socks. friends doing the extra miles to promote kiyo. i truly believe that i could never made the achievements without your love and support. so, thank you.
i also never would’ve imagined that kiyo would be featured in magazines like Frankie & Peppermint. and even more shocking, seen in the tv show Heartbreak High. seeing kiyo socks in physical stores was also, always delightful.
if you know me, you know that i rarely shop for clothes. i would rewear things for 5+ years. it’s a part of my life motto that you dont need to own many things, but also my own little effort to reduce clothing waste in landfills. (did you know that there are more than 200k tonnes of clothing end up in Aus landfills each year?)
so i’ve been thinking...eventhough i’ve made kiyo as sustainable and as ethical as i could, it is still contributing to that waste in the landfill. and i started feeling conflicted. am i greenwashing? am i being a hypocrite? so then the excitement i once had for kiyo, slowly withered away.
which means, i will not produce any more socks in the near future. i am also focusing more on myself, my little life & family. i will forever cherish kiyo as a key moment in my life. lastly, i wanna thank you for always loving kiyo. you truly made me feel special 🧡
💗there are less than 10 pairs left for each design. last chance to get them at kiyo.com.au💗
