Born Maternity

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Shepparton, VIC
Born Maternity

Your go to maternity and breastfeeding brand, offering stylish clothing, comfort and delicious small batch lactation cookies. Shop with us for quality and care

For mums, by mums we're here to support you every step of the way on your motherhood journey.

06/08/2026

🎉 We're Back at the Violet Town Market! 🎉

After an extended break, we're so excited to be returning to one of our favourite markets this weekend Violet Town Community Market! 💗

Come and visit us and check out everything we've been up to, including:

✨ Our best-selling feeding-friendly jumpers, now available in two gorgeous new colours! (Limited quantities available, so don't miss out.)

We'll also have our full range of:
🤱 Breastfeeding & bump-friendly clothing
💕 Pregnancy and postpartum essentials
👶 Baby products
🧒 Toddler & kids' items
✨ Plus so much more!

📍 We've also got a new location! You'll now find us right in front of the playground, making it even easier to stop by while the little ones have a play.

As always, we'll have our private breastfeeding and baby change area available for any families who need a comfortable space during the market. 💗

We can't wait to catch up with our wonderful Violet Town customers and meet some new faces too. Come and say hello!

📅 Saturday 8th August
📍 Violet Town Market - Tulip St
📍 Location: In front of the playground

Tag a friend who loves a market day! 👇

Can't make it shop online anytime www.bornmaternity.com.au

02/08/2026

💕 Thank You, Gippsland! 💕

What a wonderful day we had at the Belly, Birth & Beyond Gippsland!

A huge thank you to everyone who stopped by our stand today. It was so lovely meeting so many expecting mums, new mums and growing families. We loved hearing your stories, helping you find the perfect pieces, and chatting all things pregnancy, breastfeeding and motherhood. 💗

Thank you to everyone who supported our small family business by making a purchase, saying hello, or simply taking the time to browse our range. Every conversation and every order means so much to us.

A special thank you to the Belly, Birth & Beyond Gippsland team for having us. It was a fantastic event, and we truly appreciate all the work that goes into creating such a wonderful day for local families.

After a 750km round trip, we are home with full hearts, grateful for all the support and excited to do it all again.

If you missed us today, you can still shop online anytime at www.bornmaternity.com.au.

Thank you again, Gippsland. We hope to see you again soon! 🩷

31/07/2026

🚗✨ We’re heading to Gippsland! ✨🚗

This Sunday we’ll be making the 750km round trip from Shepparton to attend the Gippsland Belly, Birth & Beyond Expo in Traralgon, and we can’t wait to meet so many wonderful local families!

If you’ve been wanting to see our products in person, this is the perfect opportunity.

We’ll have our full range with us, including:
🤍 Our best-selling feeding friendly jumpers that mums have been loving across Victoria.
🤱 Breastfeeding & bump friendly clothing.
💕 Pregnancy and postpartum support essentials.
👶 Baby products.
🧒 Kids’ items.
✨ Plus so much more!

🌟 We’ll also have a small release of two brand-new colours in our feeding friendly jumpers and hoodies! If you’ve been following along on social media, this is one of your first chances to see them in person, try them on and experience just how soft and cosy they are.

As we’re making the 750km round trip from Shepparton, we’d absolutely love it if you popped by to say hello. Whether you’re shopping, looking for advice, or simply want to introduce yourself, we’d love to meet you. 💗

🎉 We’ll also have an EXPO ONLY SPECIAL available at our stall, so make sure you stop by and take advantage of some exclusive savings!

📍 Gippsland Belly, Birth & Beyond Expo
📅 Sunday 2nd August
📍 Gippsland Indoor Sports Stadium Traralgon

👇 Are you coming to the expo? Let us know below, we’d love to see you there!

💻 Can’t make it to the expo? You can always shop online at www.bornmaternity.com.au

See you in Gippsland! 🩷

22/07/2026

👀 Which team are you?

Winter is here, and we want to know…

🩶 👍 = Team Jumper
❤️ ❤️ = Team Hoodie

No typing required just tap your favourite reaction and help us decide! 👇

We’re excited to see which team comes out on top! 🤍

19/07/2026

✨ NEW PRODUCT DROP ✨

We’re so excited to introduce the newest addition to the Born Maternity family… Lupin Heat Packs by Sew & Sass Creations! 💕

One of our favourite things about running Born Maternity is being able to support other incredible mum run small businesses, and we’re so proud to now stock these beautiful Australian made heat packs.

Why choose lupin over traditional wheat?

💜 Longer-lasting warmth – Lupin seeds hold heat for longer, giving you extended soothing comfort.
💜 Lightweight & mouldable – The smaller seeds allow the heat pack to gently contour to your body, making it perfect for sore shoulders, backs, hips and tummies.
💜 Less odour – Unlike some wheat heat packs, lupin has little to no “cooked grain” smell when heated.
💜 Australian grown – A wonderful way to support local farmers and makers.

Whether you’re expecting, recovering postpartum, breastfeeding, or simply looking for warmth on a chilly winter’s day, these heat packs are sure to become a favourite. 🥰

🎉 They’ll be coming to Birth, Baby & Beyond Expo in Traralgon on the first weekend of August, so if you’re coming along, be sure to pop by and see them in person!

🛍️ Shop them here: https://bornmaternity.com.au/products/assorted-lupin-heat-pack

We can’t wait for you to try them! 💗

17/07/2026

🌙✨ We’ll be back at the Bendigo Moonlight Market this Saturday from 3:00pm–8:00pm. This is one of our favourite markets we can’t wait to see you! 🌙✨

If you’re heading to the Bendigo Sheep & Wool Show, why not make a day of it? Pop into the show during the day, then come and enjoy a beautiful evening at the Moonlight Market. 🐑🌅

We’ll be bringing along all your favourites, including:
🤍 Bump-friendly & breastfeeding clothing
🩵 Feeding-friendly jumpers (sizes 8-22)
💧 Hydration aids
🔥 Heat packs
🤱 Ni**le shields
🥛 Milk collectors
✨ Reusable breast pads
👶 Baby, toddler & kids’ essentials

You’ll also be able to check out our NEW feeding friendly jumpers, available for pre order. They’re getting closer to arriving, and we’d love to show you the colours and answer any questions before they land!

Come and say hello, browse our range, and support a local family business. We always love catching up with our Bendigo customers it really is one of our favourite markets 💗

📍 Bendigo Moonlight Market
🗓 Saturday 18th July
⏰ 3:00pm – 8:00pm

Tag a friend who loves a good market! 👇

Can’t make out? Shop online www.bornmaternity.com.au

02/07/2026

We are heading to Gippsland in 1 month for Belly, Birth & Beyond Gippsland. We are beyond excited to be exhibiting there. Is there any must do’s while we are in Traralgon?

30/06/2026

⏰ LAST CHANCE! Our EOFY Sale Ends TODAY! ⏰

If you’ve been thinking about treating yourself, stocking up on breastfeeding essentials, or grabbing something for your growing bump, now is the time!

Don’t miss these savings:
✨ 40% OFF Born Maternity branded clothing
✨ 20% OFF Sage Rose T-shirts & skirts
✨ 10% OFF Sage Rose jumpers (excluding pre-orders)
✨ An extra 10% OFF clearance
✨ 10% OFF everything else (excluding gift vouchers)

We don’t run sales very often, so this is the perfect opportunity to save before prices return to normal.

💻 Shop online www.bornmaternity.com.au

⏳ Sale ends tonight at 11:59pm AEST or while stocks last.

Thank you so much for supporting our small family business. Every order means the world to us. ❤️

26/06/2026

❄️ We’re Heading to the Mitchelton Winery Winter Solstice Market! ❄️

Join us this Saturday from 1:00pm – 4:00pm at the beautiful Mitchelton Winery for an afternoon of shopping, local makers, and winter fun! 🤍

We’ll be bringing along our range of:
🤰Feeding friendly jumpers
🤱 Postpartum and breastfeeding essentials
👶 Baby products
🧒 Toddler and kids’ items

It’s the perfect opportunity to see our products in person, try on our clothing, and have a chat with us.

🎉 We’ll also be running our EOFY Sale at the market, so you can take advantage of some fantastic savings:
• 10% OFF Sage Rose jumpers
• An extra 10% OFF clearance
• 10% OFF everything else (excluding gift vouchers)

We’d love to see you there! Come and say hello, grab a bargain, and enjoy a wonderful afternoon at one of the Goulburn Valley’s most beautiful locations. 💕

📍 Mitchelton Winery
🗓 Saturday 26th June
⏰ 1:00pm – 4:00pm

Can’t make it. Shop online www.bornmaternity.com.au

Address

Shepparton, VIC

Telephone

+61491665292

Website

http://www.bornmaternity.com.au/

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