Welcome to Prahran Market, Melbourne's Food Lovers' Market. A trip to our Market is about more than ticking items off a shopping list. It's about the sensory experience; the scent of freshly ground coffee, the sound of traders' spruiking, the taste of sampling a new product, the sight of the season's best. It's about the connection you've formed with your favourite Traders; a friendly smile, a seasonal recommendation, or the sharing of family recipes. It's browsing the widest choice of heirloom produce and hard-to-find items, cheeses, small goods, artisan products, certified organic fruit and veg, beef, pork, poultry and game. Not to mention fresh sustainable fish, seafood, shellfish and crustaceans. It's getting expert advice from Traders when you need it; what is seasonal, what is local, how much you need, how to prepare it, and ways to cook to perfection. It's helping to support Victorian farmers' margins, family-owned businesses and Melbourne's food variety and great diversity. This is what you get with a shop at Prahran Market, Melbourne's oldest-and tastiest-fresh food Market; famous for outstanding food and hard to find specialties, and good old-fashioned customer service. We know you will love it and our traders will thank you. See you at the Market.