Oz Pup Culture

28/09/2026

𝗙𝗼𝗼𝗱 𝗳𝗼𝗿 𝗧𝗵𝗼𝘂𝗴𝗵𝘁: the same weight doesn’t always equal the same amount of food.

Dehydrating beef liver removes much of its water, so 𝟮𝟲𝗴 𝗼𝗳 𝗱𝗲𝗵𝘆𝗱𝗿𝗮𝘁𝗲𝗱 𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝟴𝟬𝗴 𝗼𝗳 𝗿𝗮𝘄 𝗹𝗶𝘃𝗲𝗿. That’s why it’s easy to underestimate how much liver your dog is getting if you compare raw, dehydrated and even freeze dried weights.

Liver is nutrient-rich, but regularly feeding too much can unbalance a dog’s diet. Excess vitamin A over time can cause health problems, and some dogs are more vulnerable to copper building up in the liver. A large serving of rich organ meat can also upset their stomach.

A commonly used raw-feeding guideline is to keep liver to around 5% of the overall diet—but the right amount depends on the whole diet and your dog. Treats count too, so check with your vet about suitable portions.

Liver can be a tasty, high value treat; just keep an eye on the amount you’re feeding 🐾

27/09/2026

A little restock news for your pup 🐾
DON'T FORGET TO SWIPE LEFT ⬅️

Back in stock: Rabbit Ears, Beef Skin Rolls, Simply Seaweed, Salmon Belly Bites and Goat Ears!

And new to OPC: marine and bovine collagen peptides, 50-pack Rabbit Ears, Banana Bones, Beetroot Powder, BARK dog toys, Carnival Cauli and Pixie Dust. 🎉

There’s something for snack time, enrichment and a little extra variety in the bowl. Take a look at the website and see what your dog would pick first!

27/09/2026

A “bone” with absolutely no bone in it! 🍌

Meet the B-Complete Banana Bone: a satisfying chew made with banana supplement, collagen, kelp, red marine algae and kangaroo liver.

Merlin our Aussie Shepherd put the Small to the test—and even after three 40-minute chewing sessions, he was still happily chewing. Branch Manager approved 🐾

Available in Small and Large, sold individually. Always supervise your dog while chewing.

Now available at Oz Pup Culture in store & online

23/09/2026

Are you even a small business if you don’t receive at least 10 of these messages every month? 😂

“We really love your business and products! Can you send us free products to model and post on our feed a couple of times?”
Can you buy our products at full price, pay the postage and promote us a couple of times for free? Since we’re apparently just asking strangers for favours.

“I can showcase your brand for $200.”
- Showcase it to WHO, babe?

“Can you send me a PR package?”
Absolutely! The P stands for PURCHASE and the R stands for RETAIL. Here’s our website.

“Can you send me samples?”
Of course! Select your preferred sample, add it to your cart and enter your payment details at checkout.

Meanwhile… you don’t follow us, you’ve never liked or commented on a single post, and some of you are telling us how much you “love” products WE DON’T EVEN SELL. 💀

You didn’t research our business.
You didn’t look at our website.
You didn’t even check our profile.

You copied and pasted the same message to 100 small businesses, added “Hey lovely!” and hoped someone would send you free stuff.

Respectfully—and sometimes disrespectfully—small businesses are not charities with unlimited stock sitting around waiting to send to you.

Products cost us money. Packaging costs money. Postage costs money.

This isn’t aimed at genuine creators who understand our brand, follow our business and send a thoughtful proposal. We love working with the right people.

This is your gentle/ungentle reminder to STOP WASTING SMALL BUSINESS OWNERS’ TIME.

And if you’d truly “love to try our products,” wonderful news: we have a website where you can purchase them, I can even send you a deluxe version of the invoice 🫶😂

Supporting small businesses means shopping small… not asking them to work for free, you don't walk into Woolworths, Myer, Target or another store and ask them for free items, so don't do it to a small business

23/09/2026

You’ll ask a small business for 20% off, then pay a billion-dollar company $9 for next-day delivery without blinking.

But the second you land on a small-business website?

“Do you have a discount code?”

“Can you do free shipping?”

“What’s your best price?”

“Can you price match?”

“If I buy two, can you throw in another one?”

No, Belinda. This is not Deal or No Deal, and I’m not standing behind the counter holding a mystery suitcase.

You’ll spend $11 getting one iced coffee delivered
You’ll pay a giant company full price without speaking to a soul, then enter a small business’s DMs ready to haggle over $3 like you’re closing an international trade agreement.
And apparently we’re expected to be:
Cheaper than mass production.
Faster than Amazon.
More personal than a private concierge.
Available at 11:47pm.
Offering free shipping.
Giving away samples.
AND providing a discount codes

And before anyone starts screaming, “Not everyone can afford it!”

Correct.

You are not required to buy anything.

But your personal budget is not our business model.

Stop asking the smallest businesses in the room to subsidise your shopping while screaming “SUPPORT SMALL!” in your Instagram bio.

Use code **FULLPRICE** at checkout for:

✨ 0% off
✨ No free postage
✨ No complimentary samples
✨ And a 100% chance you actually supported the business

23/09/2026

Santa Paws Photos are back for 2026! Join Lauren from .au and myself for a unique Christmas photo session experience, complete with a private shopping appointment, goodie bag, major giveaway entry and refreshments for the humans.

Oz Pup Culture is Australia's first private dog shopping experience and off leash sniff zone. As a reactive dog owner myself, taking my boys to a pet store can be stressful with too many dogs and strangers around. But there is no need to worry when I visit Oz Pup Culture, we can have a private shopping experience without the worry and stress. Plus, the boys can explore the sniff garden and fenced yard.

Booking are strictly limited on the 28th and 29th of November, and with a quarter of the spots already taken don't leave your booking too late. Visit the Oz Pup Culture website here to book in: https://www.ozpupculture.com.au/santa-paws-photos-2026

17/09/2026

🎅🐾 SANTA PAWS IS RETURNING TO OPC! 🐾🎅

We’re teaming up once again with the incredibly talented Allira Fontana to bring you another year of magical Santa Paws photos! ✨

Last year’s sessions booked out in less than two weeks, so this year we’re offering two full days:

📅 Saturday 28 November 2026
📅 Sunday 29 November 2026

There are only 20 private sessions available—and bookings open Monday next week! Set yourself a reminder because these spots won’t last. 🎄

Bring your pup, your partner, the kids—or the whole family—and capture a beautiful professional Christmas photo you’ll treasure for years to come. ❤️

Your Santa Paws booking includes:

📸 One professionally edited digital photo
🛍️ A 15% in-store discount to use on the day*
🌿 Access to our Scent Garden and Sniff Zone
🎟️ Entry into our major prize draw
🎁 A gift bag packed with goodies for you and your pup from amazing small businesses
🥤 Complimentary drinks and snacks

Every session is completely private, giving you and your dog the space to relax without unfamiliar dogs nearby. It’s perfect for anxious, reactive or easily overwhelmed pups—and, of course, all other good boys and girls too. 🐶

Keep your eyes on our socials—booking details are coming Monday!

*Discount excludes VOILA and Small Aussie Brands.

11/09/2026

10/09/2026

👃 NEW SNIFFING CHALLENGE UNLOCKED! 🎠

Our Sniff Zone is about to become even more exciting with the addition of this incredible 3D-printed nosework carousel!

Each vessel can hold an odour or tasty treat for your pup to sniff out—and because the carousel spins, those clever noses will have a brand-new puzzle to solve. 🐶🧠

Want your pup to be one of the first to put it to the sniff test? Book a FREE private, by-appointment visit to our Appin shop this month!

There’s no purchase necessary—just plenty of time for your dog to sniff, explore and enjoy the space at their own pace. 🌿

Who thinks their pup’s nose is up to the challenge? 👀