11/09/2026
I ACTUALLY CANNOT BELIEVE WE SOLD OUT FOR THE 4TH TIME!!!!!! I was literally terrified when I TRIPLED the order back in March and I guess it still wasn’t enough 🤷♀️ So why is selling out tricky:
1. Lost $$. Some people want to buy right now (birthdays, holidays etc) not later.
2. Pre-orders - Estimating future delivery AND wanting to give clarity to customers but also not knowing if something has gone wrong during delivery or at customs keeps me up at night. Last year the ship before ours SUNK, so we missed Christmas sales (thankfully I hadn’t turned on pre-orders).
3. Lost momentum - sometimes ads don’t perform as well and the process of scaling down and up can be tricky (don’t as me why, but I have questions Zuckerberg)
4. Logistical nightmare - my third party warehouse is a small, family run business too so when the stock arrives and pre-orders need to be shipped out ASAP it can cause stress and long hours
5. Of course it makes me feel SO bloody supported that so many people believe in the Stretch Stick. I have put over 6 figures of my own savings into this idea.
6. It’s collapsible to cup size, easy to carry (keychain compatible) and easy to clean (dishwasher safe + cleaning brush included) and most of all it means no more soggy, single use paper straws
7. So if you want to avoid missing out and support TWO aussie businesses (mine and the warehouse I use) pre-order is now live and shipping is in 3 weeks (or possibly sooner if customs are nice to us). Head to our website and secure your new drinking buddy now!