05/05/2026
A warm welcome to all our New Followers, and thank you for being here 😊
I thought I’d share a little about who’s behind Boho Hippy Chic, so you feel confident in who you’re supporting and shopping with.
My name is Caron, and I’m the face behind Boho Hippy Chic.
We’re a Melbourne-based, family-owned Australian business, and we’ve been part of the retail world for over 14 years. For most of that time, my focus was on our physical stores in major shopping centres, which kept me incredibly busy. Although we launched online back in 2017, it wasn’t until recently — in 2025 — that I was able to truly shift my attention and pour my energy into growing our online space.
And I can honestly say… I’m loving every minute of it.
We do still have a retail store located at Woodgrove Shopping Centre in Melton (just 2 doors down from Harris Scarfe) if you ever want to come in and say hi.
We also left our Pacific Werribee store in March this year, but I’d absolutely love to return there if another opportunity comes up in the future.
To everyone who’s new here — thank you. Your support means more than you probably realise. Every order you place is supporting a small Australian business, and I’m so grateful to have you along on this journey.
A little about me — I’ve always leaned towards a boho, free-spirited style, with a touch of chic here and there. I’m a mum of four, and like many women, there were times when spending big on fashion just wasn’t an option. But even if it was, I’ve never really been drawn to designer labels. I’ve always preferred pieces that feel different, comfortable, and true to who I am.
When it came time to name the business all those years ago, it actually came very easily. I was — and still am — a mix of boho, hippie, and chic. I loved wearing all three styles, so the name just felt right.
Back then, “bohemian” wasn’t what it is today. Looking back now, I feel like we were quite early in embracing and sharing that style. I remember even wondering at times, will people love this the way I do?
But deep down I believed in it — and now it’s incredible to see how much it’s grown. In many ways, I think we were a little ahead of what was to come.
My kids would probably say I’ve always had an “alternative” edge — and they wouldn’t be wrong.
I’ve never wanted to dress like everyone else, and I don’t believe you should have to.
That’s the heart of Boho Hippy Chic — creating a space where you can find beautiful, relaxed, easy-to-wear pieces that let you express your own style, without the high price tag.
Because feeling good in what you wear should be effortless… and affordable.
If this sounds like you, then you’re exactly where you’re meant to be ❤️
