Wild and Cruelty Free

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Wild and Cruelty Free

Wild & Cruelty Free is your online destination for Australian Vegan and Cruelty Free beauty products. ABN 50 017 025 763

Welcome to Wild & Cruelty Free, your online destination for Vegan and Cruelty Free beauty products. We proudly stock and support Australian brands who tread lightly on the earth while creating a circular economy. When you shop at Wild & Cruelty Free you're not just buying another pretty makeup or skincare product, you're buying into a brand that stands for something. We proudly stock and support Australian Vegan and Cruelty Free brands who tread lightly on the earth while creating a circular economy. We've curated a conscious collection of makeup, skincare, haircare and wellness products that work harmoniously together. Each product has been personally tried and trusted by our founder and comes with a free video tutorial to help you implement it effortlessly into your daily routine. No animal should ever have to suffer for our vanity and by switching to a cruelty free and vegan beauty routine, collectively we can make a difference and create a kinder world for all.

03/08/2026

An important update and a note from my heart to yours 💛

04/06/2026

Three years ago I opened a little cruelty free beauty store to guide women on a journey to better beauty 🌞

To thank you for your support, enjoy 30% off for 3 days only.
Friday 5 to Sunday 7 June 2026 or while stocks last.

As always, $1 from every order donated to an Australian animal sanctuary 💛

Terms and Conditions: Promotion runs from Friday 5 June to Sunday 7th June 2026 and only while stocks last. Offer excludes South Scent Candles, Koala Eco Cleaning Products, Blue Lily Healing, Samples, Workshops, Gift Cards, Sale Products and Gift Bundles/Sets. Discount automatically applied at checkout.

22/04/2026

Happy Earth Day 🌏

The swaps we make today, and every day after, are the ones that actually count.

This little ritual right here, refilling instead of repurchasing, is one of the easiest ways to lower your beauty footprint without changing your routine.

SISUU’s Magnesium Oil & Aloe Vera Spray comes in a refill pouch that uses significantly less packaging than buying a new bottle each time. You keep the glass, top it up, and carry on.

Sustainable beauty isn’t about overhauling everything overnight. It’s about choosing brands that have already done the thinking for you.

Shop the .life Magnesium Oil & Aloe Vera Spray full size and refills online at Wild & Cruelty Free 🌞

14/04/2026

Switching to cruelty free beauty is one of the simplest things we can do, and yet it’s still one of the most underrated. No animal should suffer for a foundation, lipstick or moisturiser, period.

April is Prevention of Cruelty to Animals Month, and every year it makes me pause and think about how change actually happens. Not through grand gestures or overnight transformations, but through small, consistent choices made by people like you and me.

To make it easier to stock up or finally swap out that last non-cruelty-free product in your routine, I’m offering 30% off for 3 days only.

No code needed, the discount applies automatically at checkout.

If you need any help making selections please don’t hesitate to send me a DM, I’d be happy to help you 💛

*Offer ends Friday 17th April 2026 at 11:59pm or while stocks last. Excludes already reduced sale products, product bundles, samples, workshops and education. Cannot be combined with any other offer or promotion.

19/03/2026

If you’ve ever bought a product you thought was cruelty free, and then found out it wasn’t, this one’s for you.

Swipe to see what makes shopping at Wild & Cruelty Free different and why customers say it’s the last cruelty free research they ever had to do.

Every product is vegan, cruelty free and personally road-tested before it reaches you. Not just ticked off a list, actually used on real skin and held to a standard that means something.

No greenwashing. No grey areas. No compromising on performance.

And because not causing harm has never felt like quite enough, $1 from every order is donated to Australian animal sanctuaries. $760 raised so far and growing with every order placed 🙏🏼

This is what cruelty free beauty shopping should have always felt like.

Shop the full collection via the link in bio 🌞

12/03/2026

There are some scents that instantly bring you back to yourself…

For me, that is Blue Lotus.

The Intention Oil is one of my favourite ritual oils because it creates a moment of pause in the middle of a busy day. Just a few drops warmed between your palms, a deep breath in, and everything begins to soften.

Blue Lotus has been revered for thousands of years in ancient Egyptian rituals for its calming and mood-lifting properties, helping to quiet the mind and create a sense of peace and connection.

I love using this oil when I want to ground myself, reconnect with my breath and return to my centre. Sometimes I apply it to my pulse points, my face to nourish and hydrate my skin and sometimes I simply inhale the beautiful floral aroma and let it guide me back into the present moment.

It is one of those products that turns self care into something deeper than skincare. It becomes a ritual.

If you have been craving more intentional moments in your day, this oil is a beautiful place to begin.

Available online at Wild & Cruelty Free.

09/02/2026

All orders placed between now and this Friday 13/2 will be automatically upgraded to express shipping so you receive your order in time for the weekend 💌

It’s my Valentine’s Day / self care gift from me to you!

There’s nothing you need to do, just select standard shipping at checkout and I’ll ensure it’s sent express.

Share the love with a friend who may be looking for some new cruelty free beauties to add to their routine 🌞

19/01/2026

Looking for a new foundation but can’t determine your shade?

Buy a sample pot of the Ere Perez Oat Milk Foundation and find your perfect shade match before investing in a full size tube.

This is the perfect way to get a feel for the formula, finish and ensure the shade is just right.

Available online exclusively at Wild & Cruelty Free 🌞

15/01/2026

“Honey is vegan.” 🙄

A common misconception and while it’s often marketed as natural and “ethically sourced”, without full transparency animal suffering can still be hidden from view.

Did you know some beekeepers clip the wings of the queen bee to stop her leaving the hive, forcing the colony to stay put for production?

Cruel and completely unnecessary 😡

I’m also deeply disappointed by the recent news that The Body Shop has dropped its vegan status to introduce products containing animal-derived ingredients.

The alternatives already exist:
🐝 Instead of beeswax use Candelilla wax
🍯 Instead of honey use Agave nectar or vegetable glycerine

It really is that simple and it ensures no animals are harmed.

Next time you replace a beauty product, choose one that is both Vegan AND Cruelty Free. These small swaps matter and collectively we are helping put an end to animal suffering 🌱

03/01/2026

STOP SCROLLING ✋🏼 not all “Cruelty Free” beauty products at Sephora are Vegan.

I’ve created this saveable beauty guide to help you shop for truely Cruelty Free beauty products at Sephora which is broken down into:

✨ GOOD: cruelty free with SOME vegan options
✨ BETTER: cruelty free with MANY vegan OPTIONS
✨ BEST: cruelty free AND vegan

Because during Veganuary (and beyond), choosing kinder beauty shouldn’t require detective work in the aisles.

Plus to make cruelty free beauty shopping even easier, I have created Cruelty Free Beauty Cheat Sheets which you can download and save to your phone for easy access while you’re shopping at your favourite stores. Shop via the link in bio.

📌 Save this for your next Sephora shop
🐰 Share with a friend who loves beauty but hates animal cruelty
🌱 Start with one swap. That’s how change begins.

Address

Wollongong, NSW

Website

http://wildandcrueltyfree.com.au/

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