10/05/2026
Proud to be part of the small circle of Europe’s finest specialty bike stores to host one of the four European stops of the Brooks England tour.
Brooks is riding bikes — and somehow, for one Sunday, Brugge becomes part of the story.
Together, we’ll drift through the silent streets of the old city and deep into the Brugse Ommeland at a gentle, picnic pace — guided by a local historical storyteller uncovering the hidden layers and ancient soul of the region along the way.
Expect:
— specialty coffee from The Barn, brewed with care by everyone’s favourite barista Lise at Steershop
— a slow social ride with the Brooks crew
— stories, beautiful bikes & meaningful miles
— burgers
— top-tier gelato
— everything offered by
Just good people, good roads and a reminder that cycling was never only about speed.
Only 20 exclusive spots available.
FREE event.
(Eventbrite link at the bottom of the post.)
BROOKS × STEERSHOP
📍 Steershop — Koolkerkse Steenweg 7A, Brugge
🗓 Sunday 17 May 2026
☕ Coffee from 09:30
🚴 Ride departs at 10:30-ish
Bring your favourite bike, your curiosity and your appetite.
See you in Brugge.
https://brooks-on-tour-steer-shop-2026.eventbrite.com
Stef & co. — Brooks
Ben & co. — Steershop
Freedom of cycling.