Online Heroes

25/04/2019

In a quest to be more authentic, more and more Instagram fashionistas are ditching the idea of having to show the best, glamorised version of themselves. As this ideal Instagram look changes, brands are following as well. James Nord, the CEO of Fohr, an influencer-management platform, says: “For brands to seem cutting edge, they can’t paint a wall and say that’s what they’re doing. That aesthetic … is no longer viable.”

The look made famous by the platform just doesn’t resonate anymore.

22/02/2019

Big news! Online Heroes is launching a Software as a Service platform called Pegasys. Pegasys provides a limitless and trusted e-commerce solution dedicated to the fashion industry. Built by and for fashion, Pegasys helps brands to take up the challenge of online competition and technology demands, accelerate online sales and improve digital efficiency.

https://pegasys.cloud/

14/01/2019

In China, 70% of Gen Z’ers now buy directly on social platforms. New features like shoppable Instagram and Pinterest posts make it easier than ever before for consumers to purchase an item in just a few clicks. What’s more, all the established social platforms are still growing rapidly.

What do you think, will 2019 be the year of social commerce?

Social media will continue to rise and evolve in 2019. Will it also be the year of social commerce?

11/01/2019

The new year has begun, a great moment to look ahead at which trends will shape e-commerce in the upcoming months. Here are our 9 trends to watch for in 2019!

The new year has begun, a great moment to look ahead at which trends will shape e-commerce. Here are the 9 trends to watch for in 2019!

07/01/2019

Puma is rereleasing a limited run of its 1986 RS-Computer running shoe. The updated version retains the look of the original, but it adds new features like a three-axis accelerometer, LED indicators, a USB port for charging, and Bluetooth to connect the shoe wirelessly to your phone.

A computer chip built into its heel recorded distance, time, and calories.

02/01/2019

AI systems will boost profitability in the retail sector by 60 per cent over the next two decades; no wonder that chatbots are seen as crucial to retailers’ future success. But does it mean human stylists will disappear?

“Luxury fashion has a human aspect of beauty and emotion. Machines are about speed and information. You have to strike a balance between the two. Some may call it a choice, but in the luxury industry, it is a strategy.”, says Federico Marchetti, the chief executive of online luxury retailer YOOX NET-A-PORTER.

AI is boosting retailers' profits. But Federico Marchetti, the chief executive of Net-A-Porter, is confident that it can't replace the human touch

27/12/2018

Innovation in the fashion, beauty and luxury industries during 2018 focused on everything from more experiential and connected retail, artificial intelligence to streetwear collection drops and a growing push around sustainability.

Innovation in the fashion, beauty and luxury industries during 2018 focused on everything from more experiential retail to streetwear collection drops and a growing push around sustainability.

26/12/2018

The FashionUnited BE interview with our CEO Robert Sangers was featured in their 'Best of 2018: CEO Interviews' list! In case you missed it, we are glad to share it with you once again.

CEO INTERVIEW Wat is de volgende stap in e-tailing? Het is een vraag waar bedrijf Online Heroes dagelijks mee bezig is en daarnaast diverse luxe merken begeleidt met het bereiken van de ultieme e-commerce ervaring en de verbetering van de online

20/12/2018

Sportswear giants like Nike and Adidas have turned to technology to make sneaker shopping safer, particularly for their exclusive, limited-edition models. To combat bots, automated computer scripts that can purchase items like the newest edition of the Concord XIs faster than a human can, they are setting up so-called 'virtual walls' and are using AR.

https://www.engadget.com/2018/12/18/nike-air-jordan-xi-concord-drop-online-bots-security/

Camping outside a sneaker store is out, websites and apps are in. But beware the bots.

18/12/2018

Only one week until Christmas...! From chatbots, augmented reality initiatives for discovery to virtual try-on and more: these are some of the best activations connecting online and offline this holiday season.

https://thecurrentdaily.com/2018/12/17/the-digital-retail-activations-winning-this-holiday-season/

17/12/2018

The key to personalisation is data, proves Levi's. It partners with Pinterest on Styled by Levi's, a personalized styling experience which suggests a pair of jeans tailored to your tastes, sparks ideas for how to wear them and links to the customization page on their website to make them your own.

Introducing Styled by Levi’s®, a new partnership between the Levi’s® brand and Pinterest. The tool offers a first-in-market, personalized styling experience for consumers.

13/12/2018

Mr Porter is using Facebook Messenger to help customers find the right Christmas present for themselves or their loved ones based on a series of customer typologies and contextualized questions.

Consumers are now using messaging apps more frequently than the four main social media networks (Facebook, Instagram, LinkedIn and Twitter). The global chatbot market is expected to reach $1.23 billion by 2025.

The online menswear destination has unveiled a chatbot designed to help customers find the right Christmas present for themselves or their loved ones.