09/08/2026
A few weeks back, a potential customer, Jane, called looking for a very specific item to match a current item she was already using for years in her quest to feed the birds. Jane was lovely, but in a unique set of circumstances that prevented her from doing all the things so many of us do online. The item in question was out of stock and I still had old stock on hand, thankfully - it wasn’t completely perfect but I suggested it could be “MacGyvered” in order to make the bracket usable in the manner she needed. The problem was she wasn’t sure if it would work and wanted to see the item first. Travelling to us was out of the question. She doesn’t travel far these days.
In the world of backyard birding retail we have many competitors but we all share a common goal - to help others experience the joy of feeding wild birds in our backyard. And to that end I hatched a plan. Enlisting Rob, our delivery guy from Wild Bird Trading , I gave him the item needed and had him deliver it the following week to Avant-Garden Shop in Peterborough during his usual route to them on Tuesdays before he comes to us. The fine folks at Avant Garden made themselves available to Jane to show her the item she had combed Canada for.
And guess what? It worked! Jane saw the wisdom of what I felt could be accomplished in the not quite so matching but matching enough product and took it home. Everybody wins! And amazingly Jane purchased a cute little thank you gift for me (which was definitely not a requirement!) but thank you! She sent me a little KE Studio Fused Glass Bird from Avant Garden and the sweetest thank you note.
So see? Even in a world of competition, a little collaboration can go a long way to making someone immensely happy and hopefully a lifelong customer at one or both businesses.
That’s a massive win in my books.
Thanks Rob!
Thank you Avant Garden Shop!
Happy backyard birding everyone!