Lucky Bug Lures

08/12/2026

Some things never change! 😂🎣

That feeling when you land a fish—whether you’re 6 or 40!

08/07/2026

True love is hard to find… 🎣💙
But when you find the perfect rod, reel & Lucky Bug combo — HOLD ON TIGHT! 😂

08/05/2026

🎣 Weekends like this are why we fish.

Beautiful BC scenery. Time on the water with family and friends. A few laughs, a few stories, and some gorgeous rainbow trout to top it all off.

This weekend’s success came on a beautiful lake in the Merritt area, with the Bingo Bug once again proving why it’s a go-to for rainbow trout.

Whether you’re introducing the next generation to fishing or chasing your own personal best, every trip creates memories that last a lifetime.

📸 We’d love to see your weekend catches! Share your photos in the comments and let us know what Lucky Bug lure was getting the job done.

Tourism Nicola Valley
Tourism Merritt

ExploreBC FamilyFishing FishingLife GetHooked FishBeWarned

08/04/2026

The Bite Me Hoodie is on SALE! 🔥
Summer nights. Early mornings. Campfires. Boat rides. This is the hoodie you'll keep reaching for.
Now just $54.99 (regular $81.99) — Save 33% while it lasts.
🎣 Grab yours before they're gone!

07/25/2026

Repost from Josh Head 🎣

Big fish. Little fish.

Same excitement.
Same memories.
Same smile.

That’s what fishing is all about. ❤️

And, around here, every fish is worth celebrating.

From a youngster’s first catch to a trophy pike, it’s all about time on the water, smiles in the boat, and making memories that last a lifetime.

This beauty couldn’t resist the Zombie Maxx in Thunderbread… also known as pike candy in this boat. 🍬🐊

And if Josh’s tackle box is any indication, the Chrome, Frenzy Pike, and Thunderbread Zombie Maxx have all earned their scars. Those bite marks tell the story—fish after fish, season after season.

Thanks for sharing another awesome day on the water, Josh! 🙌

07/22/2026

Some of our favourite messages come from anglers who trust Lucky Plug when the fishing gets tough. 🎣

Thank you to Kyle Lybacki for taking the time to leave this review on our Lucky Plug – Five Spot:

“I’ve used other versions of your Lucky Plugs in lakes that are renowned for tough fishing and they always seem to be the ones that do the trick in the end.”

That’s exactly what the Lucky Plug was designed to do—trigger strikes when other lures aren’t getting the job done.

Thank you for your support, Kyle. We can’t wait to hear how the Five Spot performs for you!

Have you had success with a Lucky Plug? We’d love to hear your story in the comments! 👇

07/19/2026

Now that’s a grocery getter! 🔥🐟

Nothing beats getting back on the water and putting a quality smallmouth in the boat (or on the bank). Thanks for the awesome photo, !

Here’s to many more tight lines! 🎣

What’s your confidence bait?

07/18/2026

When a trout says "just one bite"... you know how the story ends. 🎣😏
The Bingo Bug has a way of turning "I'll pass" into "Gotcha."
Tag the fishing buddy who's always "just making one more cast."

07/16/2026

🎣 Welcome to the Lucky Bug Lures Family, Ben Postnikoff! 🎣

We’re excited to officially welcome Ben Postnikoff—better known as —to the Lucky Bug Lures Ambassador Team!

Born and raised in the stunning West Kootenays of British Columbia, Ben is the kind of angler who lives for the adventure. Whether he’s hiking into remote alpine lakes, exploring forgotten logging roads, or wading legendary mountain streams, he’s always in pursuit of wild trout and unforgettable experiences.

For Ben, fishing isn’t just a hobby—it’s a way of life.

“Fishing isn’t just what I do—it’s who I am.”

That passion, dedication, and respect for wild places perfectly embodies what Lucky Bug Lures is all about.

You’ll be seeing more of Ben’s incredible adventures, trout tactics, and favourite Lucky Bug setups throughout the season. We can’t wait to share the journey with all of you!

Welcome aboard, Ben! 🎣🇨🇦

07/12/2026