09/18/2025
While we continue to wait on our Matcha shipment, here's a great article to read on the situation:
"Importers scramble to secure supply, creating backlogs in matcha production at all factories," notes Chun. This scramble creates artificial scarcity beyond natural supply limitations.
Hoarding behaviors completely distort price signals throughout the supply chain. Buyers stockpile inventory, fearing future shortages and price increases. These actions amplify market volatility while disadvantaging smaller retailers and consumers. The cycle perpetuates itself as fear drives irrational purchasing decisions across all market levels."
From Kyoto’s tourist-packed cafés to Manhattan’s bustling coffee shops, matcha madness grips the world, propelling consumers across continents to choose matcha over espresso.
