About the Bra

About the Bra All the greatest bra styles, best fits, difficult to find sizes, can be found here on our site.

Second Location, 3534 Garrison Gate SW, Calgary AB, T2T 6N1

STORE HOURS
Monday - Friday 10:00AM - 6:00PM
Saturday 10:00AM - 5:00PM
Sunday Closed

You’ve got this. Not because confidence means never doubting yourself but because real confidence is trusting that whate...
04/28/2026

You’ve got this. Not because confidence means never doubting yourself but because real confidence is trusting that whatever comes,
you can meet it.

At About the Bra, we believe what you wear closest to your body should remind you of that.

Support isn’t just structural.
It’s emotional.
It’s the quiet power of choosing yourself, again and again.

So whether today calls for softness, strength, or somewhere beautifully in between, wear what reminds you:

You are capable.
You are powerful.
And yes… you’ve absolutely got this.

At About the Brait was never just about the bra.It was always about how something feels on your body and how that feelin...
04/26/2026

At About the Bra
it was never just about the bra.

It was always about how something feels on your body and how that feeling carries into your day.

So when we say these PJs are
cool enough for outerwear…

we don’t mean styled, forced, or made into something else.

We mean they already are.

Soft enough to sleep in.
Refined enough to step out in.

Not because you’re trying to be seen —
but because nothing in you needs to be hidden.

There’s a quiet confidence in wearing something
that doesn’t change when you move between spaces.

Home…
street…
morning…
afternoon…

Same body.
Same ease.

This is what we curate.

Pieces that don’t ask you to become someone else
just to wear them.

Innerwear.
Outerwear.

Or maybe… just your wear.

Not everything urgent is external.Sometimes it’s the quiet moment where you realizeyou’ve been putting yourself last… ag...
03/25/2026

Not everything urgent is external.

Sometimes it’s the quiet moment where you realize
you’ve been putting yourself last… again.

This is your interruption.

A flash sale — yes.
But more than that, a small permission slip:

To choose yourself.
To feel good in your body without explaining why.
To wear something beautiful, even if no one sees it.

Because self-love isn’t loud.
It’s a decision. Repeated.

For a limited time only — pieces you’ll reach for, not perform in.

No waiting. No overthinking.
Just a moment where you say: this is for me.

✨ Flash Sale Live Now.

There’s a kind of joy that doesn’t shout.It doesn’t need to prove anything.It doesn’t need to be seen, validated, or exp...
03/22/2026

There’s a kind of joy that doesn’t shout.

It doesn’t need to prove anything.
It doesn’t need to be seen, validated, or explained.

It’s just… there.

In the way the light falls across the table in the morning.
In the first sip of coffee.
In your body exhaling without you even noticing.

The pure joy of being isn’t something you chase.
It’s something you stop long enough to feel.

No performance.
No becoming.
No fixing.

Just this moment, as it is.

And somehow… it’s enough.

More than enough.

Marlies Dekkers — On SaleConfidence doesn’t come from changing your body.It comes from seeing it differently.Marlies Dek...
03/15/2026

Marlies Dekkers — On Sale

Confidence doesn’t come from changing your body.
It comes from seeing it differently.

Marlies Dekkers has always designed lingerie for women who refuse to hide.
Graphic lines. Bold structure. Feminine power.

Lingerie that frames the body instead of apologizing for it.

Because real confidence isn’t about perfection.
It’s about presence.

Right now selected Marlies Dekkers pieces are on sale at About the Bra.

If you’ve been curious about the brand, this is the perfect moment to try it.

Come discover lingerie that celebrates the body you already have.

✨

International Women’s Day is not just about celebrating women.It is about remembering the quiet power of understanding o...
03/08/2026

International Women’s Day is not just about celebrating women.
It is about remembering the quiet power of understanding one another.

Real strength is not found in competition, but in empathy.
In the ability to listen, to recognize each other’s journeys, and to make space for many voices at the table.

When women support, understand, and uplift one another, something powerful happens.

Not only do conversations change —
the world does too.

Today we celebrate the strength, wisdom, and humanity women bring to every space they enter.

Less hustle for a life that looks good.More devotion to a life that feels good.We’ve been taught to optimize for optics....
02/20/2026

Less hustle for a life that looks good.
More devotion to a life that feels good.

We’ve been taught to optimize for optics.
For busyness.
For visible success.

But a life that photographs well is not the same as a life that rests well.

You can have the aesthetic.
The productivity.
The momentum.
And still feel slightly disconnected from yourself.

I’m more interested in nervous system peace than applause.
In slow mornings over rushed ambition.
In conversations that soften me instead of calendars that exhaust me.

The real flex isn’t how much you can carry.
It’s how lightly you can move.

Less proving.
More presence.
Less performance.
More pulse.

Build a life your body agrees with.
Not just one your feed approves of.

✨





Do you have a million bras… and somehow none of them fit? ...
02/17/2026

Do you have a million bras… and somehow none of them fit?
Too tight. Too loose. Digging. Slipping. Just no. Comfort shouldn’t be this complicated. The right fit changes everything.

The strongest women arethe ones who soften without disappearing,who feel deeply without losing themselves,who turn wound...
02/10/2026

The strongest women are
the ones who soften without disappearing,
who feel deeply without losing themselves,
who turn wounds into wisdom
and power into presence.
They don’t dominate life — they inhabit it.
They don’t harden — they root.
They rise quietly, anchored in truth,
unapologetic in their becoming.





Lingerie isn’t a promise to someone else.It’s a conversation with yourself.What you wear closest to your skinshapes how ...
02/04/2026

Lingerie isn’t a promise to someone else.
It’s a conversation with yourself.

What you wear closest to your skin
shapes how you move through the world.

Soft. Supportive. Intentional.
Not to impress — but to inhabit your body.

Everyday indulgence isn’t about lace.
It’s about presence.

🤍


SoftPower

Getting dressed for the most intimate evening of all —the one with yourself.Empowerment isn’t always loud.Sometimes it’s...
02/01/2026

Getting dressed for the most intimate evening of all —
the one with yourself.

Empowerment isn’t always loud.
Sometimes it’s silk against skin
with no audience.

It’s choosing beauty without justification.
Wearing desire without performance.
Letting your body feel chosen
before anyone else arrives.

You don’t dress to be seen.
You dress to remember yourself.

An intimate evening doesn’t require company.
Only presence.
Only consent with your own wanting.

This is what power looks like
when it’s lived from the inside.

⸻



SelfChosen

Address

Calgary, AB

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