Regal History
Regal was first established in 1928, when a young Canadian envelope salesman named William McCartney first put his entrepreneurial vision to the test. Intrigued with the idea of manufacturing his own greeting cards, he approached a small card company in Toronto, and with the support of a $500 investment from the woman who would later become his wife, William McCartney launched Regal
(a name chosen by his soon-to-be bride!). Since those early days, Regal has continued to stand for the business values young Mr. McCartney set as his guideposts:
A great selection of unique, quality, value-priced products,
A commitment to providing Member Representatives with the means to earn extra money,
And an unwavering commitment to customer service excellence. In August of 2005 Regal began a restructuring the closed down the Retail stores across Canada and re-established the company heritage of “direct selling” through a huge base of Independent Sales Representatives in every province and territory. Regal Future (Today)
Regal Gifts Corporation is an e-commerce, catalogue and direct marketing company operating in Canada using the Regal brand which has been part of the Canadian landscape for 8 decades. Regal Gifts re-entered the market in February of 2006, as the dominant player in the gift and gadget market for the direct selling industry in Canada. The Regal catalogue is a true “institution” in Canada, with over 80% brand recognition. The brand is emotive, holding a strong, warm, connection with hundreds of thousands of direct member customers and millions of consumers. A large segment of the Canadian population has fond memories of selling, fundraising and shopping with the Regal catalogue. Regal is known for its unique products that include greeting cards & gift wrap, handy household helpers, kitchen gadgets, home & seasonal décor and unique family gifts, all sold at great prices with average item pricing below $20. There is no other catalogue like it in the Canadian market.
