Our mission at Coles is to provide you, our customers, with the most inspiring retail and digital environments in the world for books and life-enriching products and experiences. Our vision is to make connections with our customers and to create wonderful shopping experiences for our customers.Our promise is to add a little joy to our customers’ day each and every time they interact with us. We believe in customer engagement, the reason we exist to add joy to our customers’ lives – when they interact with us and when they interact with our products, we also believe in customer joy, each and every person in the store should understand how his or her work contributes to the creation of joyful customer moments, we strongly believe in respect, we owe to each other, irrespective of role or position, the same level of respect and caring as we would show to a valued friend, teamwork is another one of our beliefs, we have a responsibility to create an environment where each individual is inspired to perform to the best of his or her ability, another one of our beliefs is passion, passion, creativity, and innovation are the keys to sustainable growth and profitability. Each individual working at Coles should reflect this in his or her work. Our role, as a company, is to encourage and reward the demonstration of these attributes, and the final thing our store believes in is community, we have a responsibility to give back to the communities in which we operate.
