09/14/2026
🏒 **WE WANT YOUR OPINION.**
We're working on something new.
**FOR THE GAME** is an apparel concept built around something we think is worth talking about in youth hockey:
Fair play. Respect. Sportsmanship. Friendship. Growth.
And remembering that, at the end of the day, **it's a game.**
These are two of the first designs we're considering, and before we take this any further, we want to hear from the people around the rink.
**1️⃣ Which would you actually wear?**
**A — REAL HOCKEY**
**B — YOUNG PLAYERS, BIG THINGS**
**C — BOTH**
**D — NEITHER**
But we're even more interested in *why.*
**2️⃣ What message do these designs give you?**
**3️⃣ Does “FOR THE GAME” work as the name behind this idea?**
**4️⃣ Would you wear something that promotes fair play, respect and keeping hockey focused on the game?**
And here's the big one:
**5️⃣ Without us explaining it any further — what does “FOR THE GAME” mean to YOU?**
👇 **Put your answers in the comments.**
Positive or negative, we want to hear it. This isn't about telling people what youth hockey should mean.
It's about starting the conversation.