East Side Cycle

East Side Cycle East Side caters to the bicycle enthusiasts as they have everything available from the exotic to the common, latest and greatest to the tried and true.

East Side Cycle first came about in 1998 as both operators as well as father and son, Art and Eric Gruber, found a need for a specialty shop in the Kitchener/Waterloo area. Seeing as they dont specialize in one type of bike you'll find everything on two wheels whether it be road,tri, mountain, recreational or even electric/gas powered. Along with the fantastic selection, East Side also offers supe

rb service ranging from the typical bicycle tune-up to the more intensive tasks of custom welding, machining etc... Due to their knowledgeable and experienced staff, they are able to assist you and steer you ,so to speak, in the right direction with any of your questions, concerns or dilemmas. So come check us out and see for yourself, even if it is just to fondle the goodies.

products arriving and quickly going out the door to their new owners. I love the stability happening in this crazy w...
06/16/2026

products arriving and quickly going out the door to their new owners. I love the stability happening in this crazy world

Shimano XT brakes new style in stock! ❤️
06/16/2026

Shimano XT brakes new style in stock!

❤️

Hydrocut beer launch on now . Come on out !!!!
06/13/2026

Hydrocut beer launch on now . Come on out !!!!

You know we do a lot of suspension service when you order oil by the gallon
06/13/2026

You know we do a lot of suspension service when you order oil by the gallon

Carbon Fiber rims for a weight saving bonus! The Roval Terra III wheel set could be the gravel upgrade you’re looking fo...
06/12/2026

Carbon Fiber rims for a weight saving bonus! The Roval Terra III wheel set could be the gravel upgrade you’re looking for.

Shimano’s new XT rear hub now in stock . New version is a lot lighter than the previous model . hubs are getting be...
06/11/2026

Shimano’s new XT rear hub now in stock . New version is a lot lighter than the previous model . hubs are getting better and better

Fresh build on deck . hub to be laced to this Traverse rim using . All in stock! Check us out for all your c...
06/11/2026

Fresh build on deck . hub to be laced to this Traverse rim using . All in stock! Check us out for all your custom wheel builds .

Full Shimano track kit for this Steam Roller build. More to come !
06/11/2026

Full Shimano track kit for this Steam Roller build. More to come !

The new Shimano XT flat pedals now in stock!
06/06/2026

The new Shimano XT flat pedals now in stock!

Another Thunderflash out the door to a lucky new owner . Showcased here is the XO1 build . SRAM X01 drivetrain with...
06/05/2026

Another Thunderflash out the door to a lucky new owner . Showcased here is the XO1 build . SRAM X01 drivetrain with Fox factory front forks, Cane Creek Kitsuma air rear shock and Industry nine Hydra wheelset

Address

1264 Victoria Street
Kitchener, ON
N2B3C9

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 5pm

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