11/04/2024
Who am I and what is ‘echo & fray? I’m Dani, a Canadian middle-aged mom that likes to think I have the energy of someone half my age (don’t believe it though). I have a full-time job and an existing home-based business, what’s one more? Above all else, I love my family; my handsome partner and my incredible teenage daughters. I love plants, fashion, thrifting, home design, and putting ideas into action. There’s never a shortage of ideas, in fact, my entrepreneurial brain is drowning in them! And thus, from the sea of ideas, ‘echo & fray’ has drifted to fruition.
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Think vintage chic, designer finds, pre-loved finds, home goods, and locally sourced treasures from Alberta small businesses.
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To start, I’ll be launching a collection of vintage and pre-loved fashion; mostly women’s sizing. But stay tuned for home goods, and more.
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Wait until you see the collection of street-meets-sportswear I’ve been working on. While mostly men’s sizing, this collection is for any gender and hits the most current and vintage trends, with a certain edge!
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Do you have a small business in the Medicine Hat area? Anywhere in Alberta? If so, message me for wholesale or consignment opportunities. I’d love to carry your product if it fits the vibe.
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Keep a close watch for the launch of ‘echo & fray’!!!
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