Purity Fly Co.

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Purity Fly Co. Saskatchewan's only dedicated fly shop catering to the local fly angler and tier.

10/12/2026

Huge thanks to Skeena Spey far another awesome week on the Skeena!!!

Grateful!
10/03/2026

Grateful!

Changing Hours!Fall is here, and with it comes a change in hours. Starting this Sunday, Sept 6, I will be changing to my...
09/05/2026

Changing Hours!

Fall is here, and with it comes a change in hours. Starting this Sunday, Sept 6, I will be changing to my Fall/Winter hours.

Sundays - Closed
Mondays - Closed
Tuesdays - 6pm -9pm
Wednesdays - 6pm -9pm
Thursdays - 6pm -9pm
Fridays - 6pm -9pm
Saturdays - 10am -4pm

I've coveted the Hardy Sovereign since I saw the first one in The Northern Fly Fisherman (the shop that would eventually...
08/15/2026

I've coveted the Hardy Sovereign since I saw the first one in The Northern Fly Fisherman (the shop that would eventually become Purity Fly Co.) just short of 30 years ago.

At the time, I thought it was one of the smoothest reels I'd ever seen. Nearly 30 years later, I'm still not sure I've found one quite like it.

This one came from the original owner, the man who started it all back in 1987, and I'm grateful to have it make its way back around.

It is, and will be, cherished.

By the way, I'm heading west next weekend, so the shop will be closed Friday, Saturday and Sunday, August 21, 22 and 23.

07/21/2026

Special thanks to Adventure Destinations Inc. for a great trip to Bill's Lake Outpost.

If you have any interest in a trip like this next year, please let me know.

07/11/2026

Saskatchewan Spring!

07/08/2026

Playing with some dubbing brushes for a recent trip up north. What's your favorite colour combo?

A fly shop isn't just a fly shop.Sure, it's where you pick up a new fly line, a spool of thread, or the materials for th...
06/27/2026

A fly shop isn't just a fly shop.

Sure, it's where you pick up a new fly line, a spool of thread, or the materials for the next pattern you want to tie. Maybe it's where you stop in for a little local intel before heading to the lake.

But over the years, I've learned things are rarely that simple.

Sometimes the shop is the meeting place before heading to the pub. It's where stories are told, friendships are made, and plans for the next trip somehow become bigger than the last.

It's where people celebrate the big one, laugh about the one that got away, and convince themselves that next weekend will be THE weekend.

But sometimes...

Sometimes it's a place to escape the weight of the day. A little retail therapy. A coffee. A conversation.

I've lost track of how many chats have started with fly fishing and ended somewhere completely different.

Work.

Family.

Relationships.

Loss.

Mental health.

Life.

The truth is, most of us are carrying something.

I'm not saying I have the answers, but I've had my own battles too. I've spent a lot of time fighting my own mind. I call him Bradly... and some days he's a righteous prick.

Opening up isn't for everyone, and that's okay.

If you ever need someone to listen, the door's open.

If there's one thing I hope people take away from Purity Fly Co., it's that people leave with a little more confidence than they came with.

Sometimes that confidence comes from learning a new knot, landing your first trout, or finally figuring out what's happening in your cast.

Sometimes it comes from realizing you didn't have to carry the weight of the day by yourself.

That's what community is.

It's about growing as anglers.

And it's about trying to leave a little better than we came.

Whether you're stopping in for a spool of thread, a handful of flies, some advice, or just a conversation...

You're always welcome here.

Because this place isn't just about fishing.

Maybe it never was.

Sometimes the hatch is provided by the province.I've found trout-fingerling imitations can be a deadly option on Saskatc...
06/20/2026

Sometimes the hatch is provided by the province.

I've found trout-fingerling imitations can be a deadly option on Saskatchewan stocked trout lakes.

This little rainbow took my 2.5" feather-wing streamer, pictured in the second slide, tied to imitate a brookie or splake.

Brookies, splake, browns, tigers, rainbows—it turns out they all make a pretty convincing meal.

Thank you Saskatchewan Fish Hatchery for all the work you do!

Sure looking forward to doing this again sometime.
04/25/2026

Sure looking forward to doing this again sometime.

Address

104C 733 Broadway Avenue (Back Alley Access)
Saskatoon, SK
S7N1B3

Opening Hours

Tuesday 6pm - 9pm
Wednesday 6pm - 9pm
Thursday 6pm - 9pm
Friday 6pm - 9pm
Saturday 10am - 4pm

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