09/28/2026
Choosing gifts recipients will genuinely value ranked as the biggest corporate gift box challenge, cited by 27% of respondents in our TSSL survey. So what should go inside, and what makes a gift box worth keeping? Here’s what the research says.
What should be included in a corporate gift box?
A corporate gift box should include useful, high-quality items such as apparel, health and beauty products, and tech accessories. PPAI consumer research featured in our State of Corporate Gift Boxes 2026 report found wearables were the top product category at 29%, followed by health and beauty at 17% and tech at 14%.
What makes a corporate gift box worth keeping?
Usefulness is the strongest factor. PPAI research found 83% of recipients kept promotional products because they found the product or message useful, while 66% preferred fewer, higher-quality items over a larger number of lower-cost items. Design also mattered, with 46% saying they kept a product because they liked its design.
See the full findings, from the biggest gift box challenges to what recipients keep and what gets thrown away:
https://www.giftafeeling.com/blogs/lab/state-of-corporate-gift-boxes-2026