07/10/2021
This is our ‘That B*tch’ t-shirt
That B*tch is some women’s way of reclaiming the word b*tch. It’s like... “if I’m gonna be a bitch then I might as well be that bitch”
Wearing this shirt should feel empowering….in the same way AOC wears red lipstick to Congress, in the way indigenous women don their ornate traditional attire in white spaces, in the way Jamaican women in dancehall claim their sensual energy in the way they dress, dance and talk.
Embody that b*tch energy, surround yourself with people who make you feel that way and feel that way about themselves.
Wear the thing, buy the thing, cut your hair, leave the job, end the relationship, ask that person out, go to therapy, work on yourself, start the business…..live as your whole authentic self.
Whatever you do and whatever that looks like for you…..be That B*tch
