01/25/2026
What major v**e companies are actually doing in 2026 (Canada edition).
This isn’t about louder flavors or bigger puff numbers anymore.
The shift is quieter,and more strategic.
• Disposable → hybrid systems
• Hardware > flavors
• Smoother ni****ne delivery over raw strength
• Muted, “safe” flavor profiles that still perform
• Fewer launches, longer shelf life
Manufacturers aren’t chasing attention.
They’re chasing shelf permanence.
Every major brand is betting on something different.
The shift is quieterand more strategic.e’ll break down exactly what they’re optimizing for heading into 2026.