New brands, new people, more stoke. We are now manufacturing our own private label products including Longboard Living backpacks, Decks, Apparel, Bearing Cleaner and More. We have strategic relations with many independent Ontario board builders and a strong following on the Ontario Longboarding Forum. Through weekly sessions and more advanced product for the entry level rider we have allowed for p
eople to enter the market with ease. Our weekly classes teach the basics and our group rides get you comfortable riding longer distances, with a group. From that point, our riders begin to integrate organically into the more advanced Toronto community. On the second Saturday of every September, Longboard riders in Toronto attend the Toronto Board Meeting. This event is 10 years old and brings out as many as 500 longboarders from Ontario. A number of individuals have stood out as leaders, carrying on tradition and organizing gnarly groups of people to do gnarly things - like downhill skateboarding, in a place with very few hills ! Some of these individuals have graduated to the ISGA professional circuit and for others that dream is 5 years away - but very clear. As a company we want to act as bridge for new riders to get involved, have fun and be stoked. The city of Toronto acts as a place for us to learn an new board sport while traveling too and from work or wherever our urban commutes take us.
