Brown's Sports & Cycle Co. Ltd

Brown's Sports & Cycle Co. Ltd Located in Bloor West Village in Toronto, family owned & operated since 1929. Toronto's oldest bike shop has it all. Family owned and operated since 1929!

We carry the top brands in Cycling, Swimming, Running, Squash, Tennis, Badminton, Pickleball & Swimwear. One of the greatest and oldest Sports stores in Toronto. Located in Bloor west village we carry Bikes for the whole family. With a focus on cycling, running, swimming. Also racquet sports, our specialist can help you pick out the new racquet or bike your dreaming of. Our Retul bike fitter can h

elp you find the perfect bike! Can't make it in to the shop? No problem! We now offer online shopping for most of our products! You can now do your shopping safely, securely and from wherever is convenient for you!

NOW , it is OFFICIALWe've been holding this back, adding to our world class products the deal has been signed with the T...
07/24/2026

NOW , it is OFFICIAL
We've been holding this back, adding to our world class products the deal has been signed with the Trek Bicycle Corporation as an authorized dealer.

Trek Bicycles is one of the world's premier cycling brands, renowned for high-quality engineering, lifetime frame warranties, and a massive lineup spanning fitness, racing, trail riding, and electric assistance.

8 Tips to Nail Your Key Race from World Champion Coach Siri Lindley.How to set yourself up for your best performance, de...
07/18/2026

8 Tips to Nail Your Key Race from World Champion Coach Siri Lindley.

How to set yourself up for your best performance, deepest fulfilment, and greatest joy.

Tip 1: Respect the Basics
When athletes think about a key race, they often become overly focused on the big moments. The long ride. The breakthrough session. The perfect taper workout.

But great race preparation is not built through one heroic day.

It is built through consistency.

Tip 2: Train for the Real Race
One of the biggest mistakes athletes make is preparing for an idealized version of race day instead of the real one.

If your race may be hot, prepare for heat. If it may be windy, prepare for wind. If the course is technical, prepare for technicality. If the day will require patience, restraint, and grit, then train those qualities too.

Tip 3: Build Your Race Around Effort, Not Outcome
I have never loved rigid time goals for big races, especially in long-course triathlon.

Why?

Because conditions matter. Weather matters. Wind matters. Heat matters. The dynamic of the day matters.

If you obsess over a specific outcome or finish time, you can become emotionally unstable the moment something goes off script. And something almost always does.

A far more powerful approach is to build your race around effort goals.

Tip 4: Practice Your Hydration and Fuelling
This is one of the greatest separators between athletes who are fit and athletes who are able to race to their full potential.

You can be incredibly well trained, but if you do not execute your hydration and fuelling properly, you can unravel your race.

A key race is not the place to guess.

Learn what your body needs. How many calories per hour keep your energy steady? How much fluid do you need? How much sodium do you lose? What products work for your stomach? What timing helps you stay ahead rather than playing catch-up?

Tip 5: Prepare Your Mind for the Hard Moments
Mental preparation is not about pretending the race will be easy. It is about knowing what to do when it gets hard. Because it will get hard.

There will be moments when you feel amazing, yet there may also be moments when you doubt yourself, feel flat, panic, or lose rhythm.

This does not mean your race is over; it means your race has begun asking something deeper of you.

One of the most powerful lessons I ever learned was this: do not only visualize the perfect race. Visualize the imperfect race too.

Tip 6: Protect Your Energy in Race Week
Race week can be the most deceptive part of the process.

The work is mostly done, and the fitness is there. But many athletes sabotage themselves by doing too much, thinking too much, or burning emotional energy unnecessarily.

During race week, your job is not to prove fitness; your job is to protect it.

Stay relaxed. Stay out of the heat when possible. Do not get caught up in what everyone else is doing. Do not train hard because you feel inspired by the atmosphere.

Importantly, do not let comparison steal your peace.

Instead, trust your preparation.

Tip 7: Let Joy Be Part of Your Performance
Athletes can become so serious about a key race that they forget something essential: you chose this.

You chose the challenge. You chose the commitment. You chose the early mornings. You chose the discomfort. You chose this dream.

There should be joy in that.

Yes, there is sacrifice. Yes, there is pressure. Yes, there is fear.

But there is also incredible privilege in getting to pursue something that stretches you, reveals you, and asks you to become more.

Tip 8: Remember What This Journey Is Really Giving You
A key race is never just about the finish line. It is about who you become in the preparation.

Through the process, you learn discipline. You learn resilience. You learn patience. You learn how to steady yourself under pressure. You learn how to respond when things don’t go your way. You learn how strong you really are.

That is why the journey matters so much.

Yes, performance matters, and yes, results matter.

But what matters even more is that through this pursuit, you discover more of yourself. You become more courageous, more grounded, more self-aware, more alive.

Race in the Shadow of the CN Tower at Supertri Toronto!Train hard, race fast, and experience Toronto like never before!J...
07/14/2026

Race in the Shadow of the CN Tower at Supertri Toronto!

Train hard, race fast, and experience Toronto like never before!

July 26th , 2026

Our team will be on the course with you providing bike mechanic services.

Visit us in the Brown's Lounge, a great place to chill on race day, cool beverages, recovery ice bath in the lounge !!!

Get ready to swim, bike, and run through the heart of downtown at Supertri Toronto, one of North America’s most iconic urban race experiences! Start with a scenic swim at Ontario Place, ride full-sp*ed on a closed Gardiner Expressway and Don Valley Parkway, then run along Lake Shore Boulevard with the CN Tower cheering you on.

With 1,750+ athletes, 200+ volunteers, and a legacy that includes hosting the Pan Am Games test event, this race is a true celebration of Toronto’s energy, spirit, and world-class competition.

https://supertri.com/toronto-triathlon/

Tips to Sharpen Your Bike Leg Ahead of Race DayThe bike is the longest part of race day, so investing time and energy in...
06/10/2026

Tips to Sharpen Your Bike Leg Ahead of Race Day

The bike is the longest part of race day, so investing time and energy into improving it can deliver a significant return.

In most triathlons, the bike accounts for more than half of your total race time. Arguably, that makes it the discipline most worth investing in.

Tip 1: Practice Hills

Even if your goal race is flat, there is a lot to be gained from including hills in your training.

Cycling has a significant strength component. After all, there are only two ways to produce more power on the bike: pedal at a faster cadence or push a bigger gear.

The ability to push bigger gears for longer periods comes down largely to muscular strength and endurance, both of which can be developed effectively through climbing. As an added bonus, hill workouts often provide a welcome break from the indoor trainer and some of the most scenic riding of the year.

Tip 2: Practice the Terrain

While hill training is valuable regardless of your goal race, terrain still matters. That means studying the course ahead of time and understanding the specific demands you’ll face on race day.

If your race involves long periods in the aero position, make sure your training reflects that. Incorporate extended intervals in your TT position and become comfortable producing power while staying aero. If traffic, road conditions, or safety concerns make that difficult outdoors, dedicated trainer sessions can be an excellent alternative. One of the most important principles of training is specificity: the more closely training mirrors race demands, the better prepared you’ll be on race day.

Tip 3: Learn to Ride the Terrain

Building on Tip 2, as much as FTP, average power, and normalized power dominate cycling discussions, they are not the sole determinants of a fast bike split.

At the end of the day, the goal is simple: get from point A to point B as quickly as possible. Sometimes that means producing more power. Sometimes it means riding smarter.

For example, on a fast descent, tucking into a more aerodynamic position may gain you more sp*ed than continuing to pedal. Likewise, strategically applying extra power at key moments – such as cresting a hill, accelerating out of a corner, or responding to a change in terrain – can help maintain momentum and increase overall sp*ed.

Tip 4: Run Off the Bike
We opened this article by noting that investing in your bike fitness can not only improve your bike split, but also set you up for a dramatically better run.

To fully capitalize on that advantage, however, it’s important to practice running off the bike. Triathletes commonly refer to these sessions as “brick workouts.”

Running well after cycling is a highly specific skill. The transition places unique demands on your neuromuscular system, and the sensation of running on tired legs is something that improves with practice.

The good news is that these sessions do not need to be long to be effective. Even a 10-minute run after a key bike workout can help prepare your legs for race day and familiarize you with the transition. While it is beneficial to occasionally include longer brick runs, most can be relatively short and focused simply on adapting to the feeling of running after a hard ride.

For many triathletes, race day is approaching, and if swimming isn’t your strongest discipline, anxiety about that first...
06/06/2026

For many triathletes, race day is approaching, and if swimming isn’t your strongest discipline, anxiety about that first leg of the race may be starting to creep in.

Tip 1: Body Position – Keep the Boat Flat

The easiest way to think about body position is to imagine yourself as a boat in the water. A boat moves fastest when it sits evenly on the surface, not when one end is dragging down.

Swimming is no different. Much of your sp*ed comes down to reducing drag. On the bike, we reduce drag by becoming more aerodynamic and presenting less of ourselves to the wind. In the water, the same principle applies, except water is far denser than air (so the effect is amplified). Every part of your body that is out of alignment, or worse yet sinking, creates resistance.

Tip 2: Propulsion – Row the Boat With Force

If we strip swimming down to its basics, the second way to improve your sp*ed in the water is to row your metaphorical boat with force and purpose.

The flatter and more streamlined you are, the less drag you create, which sets you up for forward movement. But that forward movement ultimately comes from pulling as much water as possible, leveraging the full length of your stroke, and making the most of every pull through the water.

Tip 3: Fitness – And Having More Than One Gear

While swimming is a technique-heavy discipline, fitness still matters. Yes, that means logging time in the pool, but it also means something more: developing more than one gear.

It is very important to practice swimming fast. Specifically, practice swimming faster than your current race pace.

Because swimming is such a low-impact sport, you can typically handle more high-intensity work in the water than you can on the bike or run. This creates an opportunity many triathletes fail to take advantage of.

There are two major benefits to swimming fast. The first is physiological. Just as with biking and running, spending time above race pace creates positive adaptations that, over time, make your race pace feel easier and more sustainable.

The second benefit is technical. Swimming fast teaches your body how to move through the water quickly and efficiently.

Provenance,"In 1973, my father owned and operated a pharmacy in Iroquois Falls Ontario.  A lot of items were stored in t...
06/05/2026

Provenance,

"In 1973, my father owned and operated a pharmacy in Iroquois Falls Ontario. A lot of items were stored in the attic specifically from the 1920's.
One of these was a catalogue from your business in 1929 when the store was on Yonge St.
I would like to drop by and donate it to your business for your memorabilia. "

Big Thank You to Cheryl Brookman for this most generous and treasured artifact as we move closer to our 100 year anniversary

Just Arrived Maui E BikesElectric bikes with the perfect balance of power, lightness, range, and agility.Maui Bikes are ...
05/30/2026

Just Arrived Maui E Bikes

Electric bikes with the perfect balance of power, lightness, range, and agility.

Maui Bikes are generally considered solid, reliable, and comfortable e-bikes, particularly for city commuting, leisurely rides, and light trails. They are highly praised for using quality components like Bafang motors and Samsung batteries.

Check out our selection of E Bikes:

https://www.brownssports.ca/collections/commuting-1

It’s Time to Swim: Open Water 101Open-water swimming can feel intimidating, but with the right approach, it becomes a sk...
05/23/2026

It’s Time to Swim: Open Water 101

Open-water swimming can feel intimidating, but with the right approach, it becomes a skill you can learn and master.

While many athletes complain about the “black line fever” associated with pool swimming, the “no-bottom fever” of open water can feel even worse.

Surveys consistently show that one of the biggest barriers to participation in triathlon is the swim. For many athletes, the idea of swimming in open water, especially in a crowded race start, can feel intimidating.

The good news? Like any skill in triathlon, open-water confidence can be developed with practice. Here are a few tips to help you make your first sessions of the season more comfortable and productive.

Cold Water Hacks
It’s still only May, but if you have early-season races and want to get some open-water prep in, there are a number of things you can do to stay comfortable.

A thermos of warm water poured down your wetsuit just before getting in can help ease the initial shock. Or you can drink lots of warm tea beforehand and create your own warm water (yes – p*e in your wetsuit) once you enter the water.

There are also neoprene booties, gloves, and caps available to help retain heat. You can double up silicone swim caps and apply Vaseline on exposed areas such as the cheeks, hands, or feet. It’s messy, but it helps.
Another one of my favourite tips is the use of ear plugs. A simple pair can make cold water considerably more comfortable. The colder the water, the more likely swimmers are to experience vertigo when they first enter. Ear plugs can eliminate that effect almost entirely. Foam plugs used for noise reduction work well, but silicone plugs are even better.

Another strategy is to have a “training” wetsuit and a “racing” suit. Racing suits use thinner neoprene where flexibility is needed and thicker panels where it’s not. A simple single-thickness suit is generally cheaper, more durable, and warmer – though slightly slower. I like this solution because it fits the philosophy I believe in: train heavy, race light.

Read the entire article here :
https://triathlonmagazine.ca/training/swim/its-time-to-swim-open-water-101-2/

Address

2447 Bloor Street West
Toronto, ON
M6S1P7

Opening Hours

Tuesday 11am - 4pm
Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 7pm
Saturday 11am - 4pm

Telephone

416-763-4176

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