04/20/2026
👉🏼😂Watch to the end
One of the many hats I inherited as a small business owner was social media manager/content creator. It has been a necessary part of business and something we don't always appreciate.
The truth is, if we don’t showcase our products for the public to see in this digital age, people simply won’t know we exist. No matter how good the product is, no matter how much care goes into it—visibility matters just as much as quality now.
So between baking, planning, sourcing, and serving, there’s also filming, editing, posting, and engaging. It’s not always glamorous, and it’s definitely not why most of us started, but it’s become part of the craft in its own way.
I’m still learning to find the balance between creating for the camera and creating for the shop… but at the end of the day, if sharing a small piece of what we do brings someone through the door, then maybe it’s worth wearing the extra hat.
So hope enjoy this video, it's definitely not perfect but it's something 😂😂😂
