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"Strength is measured in the willingness of what we let ourselves achieve." -Unknown

10/28/2026

A magical night for Alani Nu’s Coven Club during NYFW 🔮

Four stories of immersive design brought Witches’ Brew, Ruby Apple and Voodoo Vanilla to life through bold installations, playful oversized props and unexpected details at every turn.

From a poolside cauldron to an enchanted garden made for a night of music, cocktails and candy apples, every corner was designed to invite guests into Alani’s spellbinding universe.

Design + Production | MWD Creative Agency
Brand | Alani Nu
Photography | Calvert Quach KARLY KREATIVE

10/27/2026

To celebrate the return of Alani Nu’s Witch’s Brew, we transformed a four-story Manhattan mansion in SoHo during NYFW into an immersive Coven Club built around the launch of three flavours: Witches’ Brew, Ruby Apple and Voodoo Vanilla.

Guests entered and made their way to the Coven Cauldron, where an indoor pool was transformed into a larger-than-life photo moment.

From there, the Garden of Good and Orchard of Evil brought Witches’ Brew and Ruby Apple to life through an immersive bar, oversized cans and flavour-forward experiences.

Upstairs, Hexi’s Kitchen was dedicated to Voodoo Vanilla, complete with custom Alani marshmallows and a giant Hexi plush for the ultimate photo moment.

The night came to life in the Enchanted Garden whereguestst enjoyed custom Alani drinks, candy apples, a photo booth, DJs and room to dance the night away. An oversized Hexi watched from above while a blinking eye added another touch of magic to the space.

Proud to have brought Alani Nu’s Coven Club to life 🔮

Design + Production | MWD Creative Agency
Brand | Alani Nu
Photography | Calvert Quach KARLY KREATIVE

10/26/2026

From render to reality 🔮✨

To celebrate Alani Nu’s cult-classic Witch’s Brew flavour, we wanted to show up big in the heart of SoHo for NYFW.

We transformed a four-story SoHo mansion into an immersive world celebrating three new flavours: Witches’ Brew, Ruby Apple and Voodoo Vanilla.

Upon entering the Alani Nu Coven Club, guests were transported into a spellbinding world of immersive experiences, from the mystical Coven Cauldron Pool Room to flavour-inspired spaces like the Garden of Good and Orchard of Evil, and the enchanting home of our Voodoo Vanilla Hexi doll, complete with his very own Kitchen of Concoctions.

Design + Production | MWD Creative Agency
Brand | Alani Nu

10/03/2026

The recipe for a great festival activation? 🍅

✔️ Ice-cold Clamato cocktails
✔️ Interactive games
✔️ Exclusive giveaways
✔️ Photo moments worth keeping
✔️ A comfortable place to relax between performances

Mott’s Clamato brought it all to Osheaga, creating a space where festival-goers could sip, play, win, and make memories all weekend long.

Design + Production | MWD Creative Agency
Client | Craft Public Relations
Brand | Mott's Clamato Caesar
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto

10/02/2026

From cocktails to custom keepsakes, Mott’s Clamato brought the flavour to Osheaga 🍅🎡

Festival-goers stopped by to sip Clamato cocktails, sample new flavours, test their aim in the Tomato Toss, and put their memory to the test for a chance to win exclusive merch.

The experience didn’t stop there. Guests snapped photos with a larger-than-life Clamato can before turning their favourite shot into a custom keychain, then kicked back on branded inflatable tomato seating under the umbrellas between sets.

A fun, interactive festival experience that kept the good times (and the Caesars) flowing all weekend long.

Design + Production | MWD Creative Agency
Client | Craft Public Relations
Brand | Mott's Clamato Caesar
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto

10/01/2026

From render to reality 🍅✨

We designed and produced a festival booth for Mott’s Clamato Caesar made to bring people together, one Caesar at a time.

From branded cocktail bars and larger-than-life photo moments to custom keychains, games, giveaways, and shaded lounge spaces, every detail was designed to bring the Mott’s Clamato brand to life while giving festival-goers a place to sip, play, and recharge.

Design + Production | MWD Creative Agency
Client | Craft Public Relations
Brand | Mott's Clamato Caesar
Videography | Ripple Media Group

09/25/2026

Transported to the Big Apple in a New York minute 🚕

We transformed a parking lot on one of Toronto’s trendiest streets into an immersive Maybelline New York experience, proving that you don’t need a massive footprint to create a major moment.

Guests stepped into the world of Maybelline, starting at a scratch-and-sniff wall where they could discover their favourite scent and match it to one of the new Lifter Gels. From there, they grabbed a drink, tried the product and sipped through custom crazy straws featuring the Lifter Gel itself.

A little slice of New York, brought to life in Toronto.

Design + Production | MWD Creative Agency
Brand | Maybelline New York
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto

09/24/2026

Bringing NYC to Toronto🗽💋

For the launch of Maybelline’s new Lifter Gel, we transformed a parking lot into a little slice of New York City, complete with a fully customized Maybelline taxi, hot dog stand, poster wall and all the details to match.

Guests were first invited to experience the scratch-and-sniff wall, matching their favourite scent to one of the new Lifter Gels before heading over to try the product, grab a drink and sip it through a custom crazy straw featuring the Lifter Gel tube itself.

From branded wheels, license plates, bumper stickers and car tags this NYC taxi made for the perfect photo op.

Design + Production | MWD Creative Agency
Brand | Maybelline New York
Photography | Toronto Event Photographer • Brand Activations | Wilson Szeto

09/23/2026

From render to reality 🚕

We took a parking lot in Toronto and transformed it into a little slice of New York City for the launch of Maybelline’s new Lifter Gel.

From the fully customized taxi, hot dog stand, scratch-and-sniff wall, newspaper box and all the tiny branded details in between. Every element was designed to bring the concept to life.

A New York moment, right in Toronto.

Design + Production | MWD Creative Agency
Brand | Maybelline New York
Videography | Ripple Media Group

08/26/2026

Where football’s biggest icons took center stage for EA SPORTS x Sports Illustrated’s House of Football in New York City

We brought the experience to life through environmental branding, from a custom DJ booth for Diplo’s set to the Icons of Football stage featuring David Beckham, Zinedine Zidane, and Zlatan Ibrahimović, plus a custom photo moment that captured it all.

Designing the details behind unforgettable moments.

Design + Production | MWD Creative Agency
Event Planner | Ashley Lindzon
Brand | EA SPORTS

Address

2901 Bayview Avenue
Toronto, ON
M2K 1E6

Website

http://www.meganwappeldesigns.com/

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