Belle General

Belle General We’re open (huzzah!):
Mon-Fri (11-6), Sat & Sun (11-5)

Pop in for vegan-friendly snacks, cruelty-

Today is bittersweet…After almost 5 years of basically running the show, .pilot is leaving the snack nest and spreading ...
04/29/2026

Today is bittersweet…

After almost 5 years of basically running the show, .pilot is leaving the snack nest and spreading her wings (taking on a very exciting new role at the )!

Holly came on board as a weekend Snack Slinger back in the summer of 2021, and by the start of 2023, she became our full-time Store Manager.

She’s responsible for 99% of the creative endeavours at the shop; from merchandising marvels (not easy when space is limited but your boss keeps ordering new things) to handcrafting life-size window displays (taking my unhinged ideas and making them a reality).

She’s also the brains (and organization) behind events like Snack Crawl and our annual Indigenous Makers Market, the problem solver behind the scenes (annual HVAC leaks 😅), the hirer/trainer/manager of team members, the liaison with all 500+ of our vendors, the person who greets you 4 days of the week and makes this little shop feel like a home.

I forgot to mention that she basically kept everything going (during a recession 😅) while I had a baby! Yes, I’ve included a photo of their first meeting 🥹

She’s the Jacob Marley to my Ebenezer Scrooge (literally and figuratively), and I’m so grateful that she’s been part of my life and the shop’s story.

Now, one thing about Holly is that she doesn’t hog or even like the limelight - she’s typically the director of our shop content - BUT I managed to dig up some *memorable moments that she will hopefully not hate to see posted 😅

Please enjoy, and if you have the time, go down to the shop to wish her well!!!!

Thank you, Holly, for everything. You are loved and will be missed ❤️❤️❤️

*Halloween of 2022 was good

AI could never match this level of artistry 😅But also, WE ARE HIRING!It’s been almost 2 years since we’ve expanded our t...
04/15/2026

AI could never match this level of artistry 😅

But also, WE ARE HIRING!

It’s been almost 2 years since we’ve expanded our team, but the time has come!

Details:

PT sales position, 3 days* (24hr)/week starting at $22hr.

We’re looking for someone with 2+ years of retail and/or customer-facing key holder experience, who is comfortable working solo and genuinely enjoys spending time with a wide variety of snack-seekers.

This person must also be in alignment with our shop values (hopefully our IG feed makes those apparent) 🏳️‍⚧️❤️🇵🇸❤️🏳️‍🌈

While most of our items are pretty lightweight, there is some physicality and heavy lifting involved.

Perks: 20% staff discount, health spending account, and monthly snack budget.

IS THIS YOU? Huzzah! Please send your resumés and a wee blurb to [email protected] ❤️

*week days (likely Wed, Thur, Fri)

One person’s pest is another person’s prized possession (I’m hoping).Coming soon c/o , .co and our newest maker,  🐀🐦🪰🪱🐌
04/15/2026

One person’s pest is another person’s prized possession (I’m hoping).

Coming soon c/o , .co and our newest maker, 🐀🐦🪰🪱🐌

I’m terrible at keeping secrets, but I somehow managed to for a good 9 months!I am thrilled to share that we’re going to...
04/01/2026

I’m terrible at keeping secrets, but I somehow managed to for a good 9 months!

I am thrilled to share that we’re going to be expanding the Belle experience with a new storefront and a new customer base: tiny snackers!

The new space is probably a good 3 months out from opening (permits take forever), but here’s a sneak peek at some of the things you’ll find in store:

🍼 A crawl up baby bar, with Belle staples, like and (BYI bottle or sippy cup).

🍫 Pint sized snacks, like Tom Bumbles and .se Swedish fish (still figuring out how to make these small enough to not be choking hazards).

🧸 Toys for tiny activists (My First Protest Sign, F*CK ICE activity cube, Snail World crinkle book etc)

And finally ….

🧷 Our very own Baby Belle merch: cloth diapers, onesies, soother stash boxes etc.

Help us spread the word! Share w your favourite baby, and tag any brands you think we should partner with below!

02/25/2026

Magnets from Peru! Which one are you? 🫵🏻 👀 ⁉️

02/23/2026

Welcome to another video of me shop-splaining our newest system: the not officially named, Apparel Acquisition System.

Featuring our latest design from .v.dad, plus favourites from , , and

Note: all of our FREE PALESTINE fundraiser designs are on their own rack. Please ask if you’re looking for a specific size or design.

In conclusion:

F**K ICE
FREE PALESTINE
TRANS RIGHTS ARE HUMAN RIGHTS

Ramadan Mubarak 🌙❤️
02/19/2026

Ramadan Mubarak 🌙❤️

All we wanted this Valentine’s Day was for babies in Palestine to have food and clean water ❤️🇵🇸Thanks for helping us do...
02/17/2026

All we wanted this Valentine’s Day was for babies in Palestine to have food and clean water ❤️🇵🇸

Thanks for helping us donate almost $1000* to the Food & Water Campaign!

Keep the donations flowing by purchasing a “Total Liberation” print (100% of sales -> )

01/28/2026

yes, has been on our minds too

💙❤️🖤💛🏒

canadianbusines

01/28/2026

yes, has been on our minds too 💙❤️🖤💛🏒

Orders placed in the last 48hrs: ❤️ “Little Miss Free Palestine” glass cups and (2 sizes of) “Free Palestine” beaded bra...
01/03/2026

Orders placed in the last 48hrs:

❤️ “Little Miss Free Palestine” glass cups and (2 sizes of) “Free Palestine” beaded bracelets, by

🇵🇸 “Queer Voices from the Fight for Palestinian Liberation” zine and “We [Palestinians] Are Not Going Away” zine, by

❤️ Restocking sold out “Children of 🍉 Art” shirts and “Self Offense” shirts (plus totes, hoodies and teddy bears), from

🇵🇸 Restocking sold out Regular and Sugar-Free Cola

We’ll update via stories as things roll in ❤️

FREE PALESTINE. END THE GENOCIDE.

Address

846 Fort Street
Victoria, BC
V8W1H8

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+12506348463

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