FoundationEyewear

08/31/2026

😎🏙️ Our SOUTHWEST sunglasses were recently out in the wild in the Windy City!

A huge thank you to Angie and Ron for sharing these incredible pictures with us! You guys look amazing rocking your SOUTHWEST shades! 🔥👓

08/31/2026

With AI, smart eyewear, new technologies and continued consolidation changing the optical industry faster than ever, we’re excited to get back on the show floor, connect with people from around the world and see where the industry is heading.

We put together a few thoughts on what we’re looking forward to at this year’s show.

And if you see the FoundationEyewear team walking the floor in Paris, make sure to stop us and say hi!

See you at Silmo Paris! 👓🇫🇷

The Foundation Eyewear team is excited to be heading to Paris this September for SILMO Paris 2026, taking place September 25 to 28 at the Paris Nord Villepinte Exhibition Centre.SILMO has been bringing the international optical and eyewear industry together since 1967. For our team, it is an incredi...

08/20/2026

🏆 AGE GROUP CHAMPION! 🏆

Huge congratulations to Blaire Kniaziew Gervais on an incredible performance at the inaugural IRONMAN 70.3 Northern California in Redding, California! 🇺🇸

Blaire took 🥇 1st place in the Women’s 50–54 age group with an amazing 5:19:38 finish—nearly 40 minutes ahead of second place!

A 1.2-mile swim. A technical 56-mile bike with 2,700 feet of climbing. And a 13.1-mile run to finish it off.

And of course, Blaire was rocking her BRILLIANZE sport sunglasses every step of the way. 😎

Performance, endurance, and a whole lot of determination. We couldn’t be prouder to see BRILLIANZE out there with an age-group champion!

Congratulations, Blaire! 🏆🔥

08/20/2026

Kniaziew Optometry🕶️👌💯

08/04/2026

Whether you're running, cycling, golfing, hiking, or simply enjoying the outdoors, your eyewear should perform as hard as you do.

Our BRILLIANZE Men's Sport Sunglasses feature advanced photochromic lenses that automatically adapt to changing light conditions, delivering exceptional clarity, reduced glare, lightweight comfort, and all-day performance.

Kniaziew Optometry

07/24/2026

Sunshine, great company, and the perfect pair of sunglasses. ☀️🕶️

Our SOUTHWEST Sunglasses are designed for real life with lightweight comfort, stylish designs, and UV protection that keeps your eyes safe all summer long.

Whether you're heading to the beach, relaxing on a patio, or enjoying a weekend road trip, we've got a pair that's perfect for you.

Stop by your nearest Kniaziew Optometry location and explore the Foundation Eyewear collection today!

07/16/2026

Nothing says summer like spending an afternoon with great friends, great conversations, and a pair of sunglasses that look as good as they feel.

Our SOUTHWEST Sunglasses are the perfect accessory for every summer adventure. Designed for everyday comfort and style, they're lightweight, durable, budget friendly, and built to keep up with wherever the day takes you.

SOUTHWEST is proudly part of the FOUNDATION EYEWEAR collection. The Foundation Eyewear family includes BRILLIANZE Eyewear, JORDAN Eyewear, SOUTHWEST Eyewear, SHADEWEST Eyewear, EVERWEST Eyewear, and BOUNCE Eyewear.

Whether you're looking for the perfect pair of sunglasses or your next set of everyday glasses, our Foundation Eyewear collection has something for everyone.

The complete Foundation Eyewear collection is available exclusively at any of Kniaziew Optometry 10 locations across Southwestern Ontario.

07/11/2026

An evening run, dusty trails, and changing light conditions are exactly what BRILLIANZE sport sunglasses were designed for.

A huge thank you to Blair for putting BRILLIANZE to the test and for your continued support!

With advanced photochromic lenses that automatically adapt to changing light, BRILLIANZE delivers sharp vision, outstanding comfort, and dependable protection from start to finish. Whether you're running, cycling, golfing, or simply enjoying the outdoors, these sunglasses are built to perform when conditions change so you can stay focused on what matters most.

BRILLIANZE sport sunglasses are available at all 10 Kniaziew Optometry clinics across Southwestern Ontario. Stop by to experience the difference for yourself and discover why BRILLIANZE is becoming the go to choice for active lifestyles.

06/15/2026

Our BRILLIANZE sport sunglasses were built for athletes in motion.

Check out these incredible local cyclists rocking their BRILLIANZE eyewear on the road and putting performance, comfort, and style to work.


Kniaziew Optometry CYCLE CULTURE