09/12/2021
What, exactly, is a lead?
A lead is the main element of CRM - it is a potential customer who can become a real one. It can be those who have already contacted you, but have not yet made a decision or, on the contrary, have already agreed on something, but it is not yet the final decision.
Working with leads helps you not to lose potential clients, because not everyone is ready to make a decision about further interaction. The better each lead is worked out, the more conversion will be and therefore the efficiency of work increases.
Leads can come both through direct contact to you via a form on the site, a phone call or an e-mail, and through connected social networks or manually entered.