12/09/2023
We have no customers at all! How did it happen?🤨
Before we explain it all, let's think together about what exactly is a "customer"?
The word "customer" leads businesses to the mantra of "buy and sell": buy cheap, sell expensive. For our tastes, the association isn't very good🤔
"Customer" says, "Take my money and hang a monitor on the wall." That doesn't match at all with the way we do our work. We can take the money and fall for it, but we see the value in another things.
We communicate a lot and for a long time with business owners, discuss their strategic goals, identify existing problems and look for solutions to their business problems. And such communication is possible only in an equal dialog (and what kind of equality can there be with "customers"?).
Anyway, that's how we decided to give up on customers. We have only "Partners"
It's about cooperation, equality, responsibility, long-term relationships. Not only because it sounds beautiful, but because it is the only way to achieve meaningful results for the business (and in both directions).
What do you think of the word "customer"? Do you like it? Are you comfortable calling yourself that?
