How Enape began...
During our time in school, university and while taking sports, my friends and I often asked ourselves: "Why the hell should we stress ourselves out with all these tasks and challenges?" It will work out somehow without all the stress and effort." With that in mind, it was no wonder that so many people said goodbye to life's challenges and started to approach a life where the go
al would be "How can I get through life with as little effort as possible?"
The restriction caused by the Corona-Virus, worrying news, and the increasing role of social media must have added to this development. General recommendations like: "Look for your passion!" or "Do what you love to do and be happy!" are understandable and correct. The approach that worked out better for us was: "Get used to the uncomfortable, little by little place more challenges on your shoulders, and fight yourself through them by unlocking more and more of your hidden potential." Along that road, at some point, it´s much more likely that you will find your passion, and if not, you will grow a lot and become a fighter you can be proud of that can master things he could not dream of. Many books, videos on YouTube, TikTok, Instagram reels, or posts on social media take this approach and give inspiration and motivation. Still, the motivation could not be sustained for a long time. Something was missing, a daily ritual before or during the battle that sets the required emotion and focus, including an extensive spirit that can be unlocked, nurtured, and thrive with age. This sets the stage for developing the brand Enape (Enabled Ape, Enable Performance).
