Flowering

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Life (of a peony) Monday through Friday
17/06/2026

Life (of a peony) Monday through Friday

15/06/2026

We visited Sanderumgård, one of the peony growers we proudly collaborate with.

Susanne Vind, who cares for her peonies as if they were her own children, taught us a thing or two about growing these beautiful blooms.

Peonies. Little signs of summer that have now found their way to our seasonal bouquets
09/06/2026

Peonies. Little signs of summer that have now found their way to our seasonal bouquets

18/05/2026

Flowers are never just flowers. Our new campaign is about what they actually carry between people. Because sometimes the biggest feelings arrive wrapped in paper and tied with a ribbon. From you ♥️

Mother’s day is tomorrow and we’re more than ready to help make your mom happy 🌷On the photo you see our bestseller this...
09/05/2026

Mother’s day is tomorrow and we’re more than ready to help make your mom happy 🌷

On the photo you see our bestseller this year ‘From the Garden’ and honestly we understand why. Soft, airy, romantic and slightly wild. Like something freshly picked and wrapped on the way home.

We’re delivering all day tomorrow, but bouquets are selling fast right now. Order while you still can 💌

Behind every bouquet is a florist who quietly put a part of themselves into it. Every bouquet that leaves our shop carri...
08/05/2026

Behind every bouquet is a florist who quietly put a part of themselves into it. Every bouquet that leaves our shop carries fingerprints, instinct, mood, energy and care from the person who made it.

Flowers are never just flowers to us. They become small extensions of the people creating them. Little reflections of taste, emotion and human hands at work.

Our florists are the heart of Flowering. The reason every bouquet feels different. Alive. Personal. And honestly, we think you can feel that when you receive them ♥️🤲🏼

Mother’s Day is really not just about flowers. It’s about saying the things we forget to say while life keeps moving.Tha...
07/05/2026

Mother’s Day is really not just about flowers. It’s about saying the things we forget to say while life keeps moving.

Thank you.
I see you.
I remember.
I love you.

Flowers just happen to carry those words beautifully.

This year’s collection is softer, lighter and more sculptural. Airy spring flowers mixed with bold little details that feel both nostalgic and new. Designed to stay in the room a little longer, even after the day is over.

Pre order now for Mother’s Day through Flowering 🌷

06/05/2026

FROM YOU

From You captures moments between two people, where gestures like giving flowers become a quiet extension of something else. Blurring memory and feeling, moving between reality and something slightly imagined, the story lingers in that unspoken space where meaning isn’t explained, but simply felt. In the end, it was never about the flowers. Only who they came from.

Directed and shot by Michael Søndergaard
Styling and 1st AD: Alessandro Ferrario
Make-up and hair: Elisabeth Møller
PA and runner: Eduardo Pellegrino
Talents: Vilfred Carey Drasbæk & Anna Carina Andreasen
Music: On Sundays (original score fragment)
Original idea: Nicolai Hedegaard Grue and Michael Søndergaard
Written by Michael Søndergaard, Alessandro Ferrario and Nicolai Hedegaard Grue
Executive Producer: Artin Hodanloo
Publishing administered by Flowering
Courtesy of Michael Søndergaard & Flowering

Mother’s day is coming!This year’s bouquets are light, airy and a little wild. Soft pastels, fresh greens, small bold de...
04/05/2026

Mother’s day is coming!

This year’s bouquets are light, airy and a little wild. Soft pastels, fresh greens, small bold details that catch you off guard. Less control, more feeling. More life. All seasonal flowers.

For the ones who held you.
Pre-order now 🌼

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Blokken 61
Birkerød
3460

Telefon

+4592925555

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