04/09/2026
Thomas has wide feet. For twenty-two years he made wool shoes and watched his own toes push out the sides of every pair.
He built one of the best-known names in wool slippers, started again, lost that second company to bankruptcy, and never stopped asking why wool shoes don't fit.
It came down to width. Shoes are sized by length, and one width was never going to fit every foot. So he found the real numbers, 1.2 million foot scans, and built three widths for every size.
The full story is on our website. Our Story page: https://wool2fit.com/pages/our-story