03/09/2026
Intersurf A/S er fra 3. september ny agent for North Action Group. Vi vil servicere det danske og svenske marked, og er meget glade for at få muligheden for at fortsætte vores vandsportsaktiviteter med så stærkt et brand som North Kite, Foil og Windsurf er blevet på forholdsvis kort tid. I porteføljen er også Mystic, som også er et meget stærkt brand, og vi glæder os til at løfte forretningen til mod nye mål.
Ole Klemmensen,
Intersurf A/S
Herunder den internationale pressemeddelelse:
Dear Friends & Partners,
I hope you are all doing well and enjoying a fantastic summer. It's been a great season so far, and we're excited about the momentum carrying into the rest of 2026 for our sport and our business. With your support and effort, we have positioned our brands as market leaders and built a strong, profitable business - we will continue working hard to maintain our leading position in the watersports industry.
I'm writing to let you know that North Actionsports Group has decided to restructure its operations in Denmark and Sweden, in line with our company's ongoing objectives.
Mikkel Asmussen has led both Mystic and North operations for nearly three years and helped position our brands as market leaders in the region. Starting today, Mikkel will no longer be the agent for these brands in Denmark and Sweden. Mikkel has been an essential part of our family, and we are grateful for his work over the years. It's been a fantastic journey, but our future goals now lead us down different paths. We wish him all the best.
Starting 3 September 2026, the sole agent for North and Mystic in Denmark and Sweden will be Mike Tofte, Intersurf AS.
"Water sports is our passion, and joining forces with North Action Group feels like a perfect match. With our market experience, shared passion and a strong focus on quality and service, we are confident that together we can create something truly exciting." — Mike Tofte
Intersurf is a well-established, respected company with a strong reputation in the local community, and both Ole and Mike are genuinely passionate about this new chapter. Mike knows the local market well and will be able to support you on all fronts, ensuring a smooth transition and continued strong business going forward.
Mike is already set up and ready to go. He'll be reaching out to each of you soon, and he will support you with the upcoming presale campaigns. Thank you all for your continued support — please join us in welcoming Mike Tofte to the team.
For questions or comments, please reach out to:
• Mike Tofte, Sales Agent Intersurf AS — [email protected]
• Leta Karlova, Sales Lead North Actionsports Group — [email protected]
All the best!
Klaus A. Warkentin
NAG Chief Commercial Officer
North Kiteboarding/Foiling · Mystic · North Windsurf & SUP
