30/08/2026
THE I'ZIZOU DIARY
I'ZIZOU will be the next fragrance to join the SPITEFUL AUGUST collection, launching next year.
So we thought we'd take you behind the scenes and show you how Scott is actually creating it. Not just the finished fragrance, but the decisions, the changes, the waiting, the tiny adjustments, and the moments when something unexpected happens and completely changes where the fragrance is going. To get to this point it's taken 5 months and 8 different iterations of the fragrance.
Because developing a fragrance isn't simply a case of mixing thirty beautiful smelling materials together, deciding they smell nice and putting them in a bottle. At least, that's not how Scott works.
Every material has a job. Every milligram has a purpose. He's thinking about structure, projection, longevity, transitions, and how the fragrance changes on skin over several hours.
I'ZIZOU has been a journey. And before we explain what Scott has done to it, we should probably explain what it actually smells like.
The starting point is Tamarine.
It's difficult to describe because it doesn't smell like one recognisable fruit. It's tropical, juicy and slightly strange. There's something ripe and exotic about it, somewhere between tropical fruit flesh and the tartness of tamarind, without becoming obviously sweet or edible.
Scott surrounded that with creamy lactonic materials, soft musks and transparent woods. The result has this smooth, almost tactile quality.
Creamy. Tropical. Bright. Smooth. Peppery. Pollen like.
The best way we can describe I'ZIZOU right now is tropical cream being poured over hot skin in the sunlight.
Imagine the smell of hot skin in tropical heat, with its sensual dark saltiness, then cover that beautiful skin with vibrant tropical fruits and soft sweet cream.
That's the vibe. And that's pretty much how Scott's mind works.
But underneath all that softness is something much darker. And that's where I'ZIZOU becomes really interesting.
There isn't actually black pepper in the formula. That peppery sensation emerges from the darker structure underneath everything else. Nagarmotha brings something dry, earthy and slightly smoky. Kephalis adds warm, dark woody depth. Cashmeran brings texture and warmth. Mosses add something earthy and shadowy.
Together, they create this strange peppery darkness underneath all that tropical cream. You smell the softness first, then gradually you realise there's something underneath it.
That contradiction became the identity of the fragrance. And the transformation is the part Scott fell in love with.
THE PERFORMANCE PROBLEM
Once he'd reached that point, the job changed. Scott wasn't really trying to create I'ZIZOU anymore. He was trying not to ruin it.
There was, however, one thing bothering him. It projected beautifully at the beginning, but after around three hours, the middle section didn't feel as though it was carrying enough weight.
And for Scott, performance isn't simply about longevity. A fragrance can technically last twelve hours, but if nobody can smell it unless their nose is against your neck, that isn't the kind of performance he's interested in.
He wants projection. He wants movement. He wants somebody to catch your fragrance as you walk past them.
But he didn't want to achieve that by simply throwing increasingly powerful materials into the formula. Yes, that might make it stronger, but it could also flatten the evolution he'd fallen in love with.
So he started thinking about the fragrance as a series of engines.
The opening engine creates the initial impact. A second engine has to begin working while that opening is still alive. Then another structure carries the fragrance into its drydown. Those engines overlap. One doesn't simply stop and another begin.
That's how Scott creates movement. The difficult part is making those transitions happen without the wearer ever noticing the machinery underneath them.
BUILDING THE SECOND ACT
That led to three important additions.
Magnolan was introduced to strengthen the bridge between the tropical creaminess and the woods. Scott didn't want I'ZIZOU to suddenly become a floral perfume. Magnolan gave the fragrance something softer and more luminous, a creamy floral quality that could live inside the fragrance rather than sitting on top of it.
Ambrolotide went into the musk structure to help the fragrance remain diffusive later into the wear. Again, the objective wasn't simply to make it last longer. The aim was to make sure I'ZIZOU continued to exist in the air around the person wearing it.
Then came Rhubofix. Not because Scott wanted I'ZIZOU to smell of rhubarb. He wanted the juicy, woody energy it could bring to that middle section, something to keep the fragrance moving as the tropical opening began changing and the darker materials started taking control.
And then he stopped.
Because sometimes the most important thing you can do to a fragrance is leave the bloody thing alone.
It macerated. Scott wore it. And he loved it.
BUT SOMETHING STILL FELT OFF
To Scott's nose, I'ZIZOU was leaning more masculine than he wanted.
He could have softened the woods. He could have reduced some of the darker materials. But that would have meant removing part of the thing he'd fallen in love with.
So instead of taking something away, he decided to introduce an opposing force.
He started thinking about fruit and flowers. Peach was considered. Different floral directions were considered.
Eventually he thought:
Apple.
THE APPLE EXPERIMENT
Scott took an already macerated 50 ml bottle of I'ZIZOU and added:
100 mg Apple Oliffac
100 mg Mimosa
50 mg Aldehyde C10 at 10%
And then he waited.
What happened was fascinating. It didn't become an apple fragrance. The DNA of I'ZIZOU was still completely intact.
Still dark. Still tropical. Still creamy. Still peppery.
But suddenly there was light.
The apple brought this beautiful juicy brightness through the tropical fruit. The C10 lifted the opening and gave it more energy. And the Mimosa brought something completely different, a soft, hazy, almost pollen like warmth sitting inside all that creaminess.
It didn't announce itself as "Mimosa". It simply changed the atmosphere.
And that's probably the best way we can describe I'ZIZOU now:
Tropical cream being poured over hot skin in the sunlight. Juicy fruit. Soft sweetness. Pollen floating through warm air. Then, somewhere underneath it all, dry peppery darkness slowly beginning to appear.
That's I'ZIZOU.
WHERE I'ZIZOU IS NOW
Scott has been wearing this version for a few weeks, and he loves what those additions have done.
In fact, there's probably room for more. The apple can come further forward. The Mimosa can become more present. And there's still room for a little more brightness from the C10.
So that's the next experiment.
Then he'll wait again.
Because this is the part of perfumery Scott loves. It isn't just about deciding what something smells like.
It's about deciding what happens next.
He wants the opening to grab you. He doesn't particularly mind if it's excessive, overripe or a little too much. Then he wants something else to happen. And something else.
The fruit changes.
The cream changes.
The woods begin appearing.
The peppery darkness moves forward.
Hours later, he wants you to smell your wrist and realise that the fragrance you put on that morning isn't quite the fragrance you're wearing now.
And underneath all of this, he's constantly balancing projection, longevity, structure, transitions and character without sacrificing one to achieve another.
That's the complexity behind creating I'ZIZOU.
It isn't thirty ingredients mixed together because they smell nice. Every material has a job. Every engine has a purpose. Every transition has to lead somewhere.
And ultimately, all that technical work has to disappear.
You shouldn't smell the engineering. You should feel the experience.
Scott isn't trying to make a nice tropical fragrance. He isn't trying to make an apple fragrance. He isn't trying to make another creamy woody fragrance.
He's trying to create something that makes you stop for a second and think:
I've never smelled anything quite like this before.
Because in a world where it sometimes feels like we've already smelled, tasted, heard and seen everything, experiencing something genuinely new is pretty special.
I'ZIZOU
Coming next year from SPITEFUL AUGUST.
