Mai Niemi Finnish Fairytale Shop

18/08/2026

Asia Day Helsinki event gathered Asian cultures together and this year also Finland represented by Mai Niemi design. In the opening ceremony .alegria dressed as Nordic Amazon theme performed a spectacular dance as a symbol of indigenous cultures globally. Thank you .tirkkonen for inviting me. Here are the highlighs.

16/08/2026

16/08/2026

Kulttuurit kohtasivat Asia päivässä Narinkkatorilla.

12/08/2026

Mai Niemi Finnish Fairytale on mukana Asia festareilla Narinkkatorilla 15.8. Avajaisissa esiintyy Tanssikoulu Sambic, jonka tanssijat asustan Taikavaatekaappini luomuksilla ja alkuperäiskultturien teemalla.

Mai Niemi & Sambic tanssikoulu

Sambic tanssikoulun ”Pohjolan Amatsoonit” esiintyvät
näyttävillä Maij Nimen asusteilla. Esityksessä yhdistyvät brasilialainen tanssi ja Mai Niemen suomalais-ugrilainen sekä pohjoisesta mytologiasta ammentava Finnish Fairytale -design.

Mai Niemi & Sambic dance school

Sambic Dance School's "Northern Amazons" will perform in spectacular costumes by Maij Niemi. The performance combines Brazilian dance with Mai Niemi's Finno-Ugric and Finnish Fairytale design, which draws on northern mythology.

07/08/2026

Paris noticed.

Our NeuleKalevala collection has been selected for Paris World Fashion Week — and every single piece in it was knitted by hand, right here in Helsinki.

No factory floor. No textile waste. Just natural materials, patient hands, and a design language rooted in Finnish craft tradition.

We started Mai Niemi Design House because we believed slow, considered fashion could be both beautiful and responsible. Paris agreeing with that feels like a quiet vindication.

If you’ve been curious about the collection — what it looks like, how it wears, what goes into each piece — the full story is on our site. Link in bio.
World Fashion Week VLGE

30/07/2026

Pink evening magic. 🌸🩷 Lomalla..

22/07/2026

Muotini ystävä Norjassa, muusikko ja laulaja Rita Engedalen.
So great to have a Norwegian fashion fan🤗Rita Engedalen