Wear Florence

Wear Florence Ornamental and Utilitarian, setting boundaries between functionality and beauty. Handmade in Helsinki

Due to - a lot of - popular demand: Disco cap in black!Very limited edition 🫶
10/12/2025

Due to - a lot of - popular demand: Disco cap in black!

Very limited edition 🫶

Pyjamas, pillows, dresses, boxers and of course caps are available for try and purchase at 🎄 alongside other lovely bra...
09/12/2025

Pyjamas, pillows, dresses, boxers and of course caps are available for try and purchase at 🎄 alongside other lovely brands, Christmas decorations, and vintage!!

♥️♥️♥️♥️♥️

Back in stock - Cute but overthinker Cap
01/12/2025

Back in stock - Cute but overthinker Cap

Walking around the streets of Bologna I discovered, hidden in a the back room, an insane archieve of deadstock fabrics!...
13/11/2025

Walking around the streets of Bologna I discovered, hidden in a the back room, an insane archieve of deadstock fabrics!

It was the sign I needed to make something different that made sense right now - encourage people to invest in their sacred homes, where we spend so much time lounging during winter, and sparkle the joy and fun we all need to thrive!

Made in Helsinki from deadstock materials, the Pyramid Pillows are available online, at Christmas Market and at

Super limited pieces!

BACK IN STOCK!! 🧢 The best sellers are back: Mentally I’m in Ibiza, Sweet Dreams are made of Cheese, DISCO green, Mamaci...
17/10/2025

BACK IN STOCK!! 🧢

The best sellers are back: Mentally I’m in Ibiza, Sweet Dreams are made of Cheese, DISCO green, Mamacita needs a margarita ♥️

Last week to check out our pop up rack at with up to 50% discount on all pieces 🥲
24/08/2025

Last week to check out our pop up rack at with up to 50% discount on all pieces 🥲

New color Disco Cap 🧢 Sage green 🌱
23/08/2025

New color Disco Cap 🧢

Sage green 🌱

Back in stock - most iconic dad’s cap 🧢 Made in Finland 🇫🇮
19/08/2025

Back in stock - most iconic dad’s cap 🧢

Made in Finland 🇫🇮

Literally 🥹🧃
07/08/2025

Literally 🥹🧃

NEW POP UP ALERT ‼️ until August 31st ♥️Special prices 🫶
05/08/2025

NEW POP UP ALERT ‼️

until August 31st ♥️

Special prices 🫶

Heatwave nice and put boxers made in Helsinki from deadstock cotton 👌Versatile, affordable, chic and a keeper ♥️Use cod...
24/07/2025

Heatwave nice and put boxers made in Helsinki from deadstock cotton 👌

Versatile, affordable, chic and a keeper ♥️

Use code CLEARANCESALE at check out for discount 👀

Back in stock - almost sold out 🥲🧀
16/07/2025

Back in stock - almost sold out 🥲🧀

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