03/09/2026
Behind GNTonic Virgin Edition. 🍸
How do you reinvent a bestseller without losing what made it so distinctive?
In this interview, Roland Altenburger, CEO of LUZI, takes us behind the scenes of the creation of GNTonic Virgin Edition and shares the story of its development alongside perfumer Sidonie Grandperret, the nose behind GNTonic.
From our iconic bestseller to its new alcohol-free interpretation, discover how its sparkling freshness and unmistakable character were preserved through an entirely new formulation.
The story of GNTonic Virgin Edition, told by one of the experts behind its creation.