19/06/2026
Toy box Beccles i haven't posted in ages, sorry just been far to busy in the shop with customers and chasing stock, so stories and reels are quicker.
Earlier this week it has been announced that come January 2027 (not far away believe me). The social media ban for children comes into effect.
As a parent myself I can see the pros and cons for this in many ways, and personally think it's a great thing.
However, in the ever fast pace of the toy industry this could be a huge change in the way toys are marketed through the channels of social media. For example toy companies use young influencers to help promote a product, and we've all seen of late how mad anything squishy has gone, dumplings, nee doh, butter the list goes on.
So what will happen 🤔 nobody knows yet, but I wonder if us Toy shops, retailers will have to become the next influencer to help promote a product 🤔 apparently I'm a grandinfluencer according to Google.
Will the old "playground craze" be making a return in the future?? Who knows i don't!!
What are your thoughts? I would love to know..
Feel free to share far and wide.
Have a great weekend
Dan (father to 2 boys under 16)
