Since opening our boutique chocolate store in 2002, Chouchoute - French for 'pampered' - has earned a reputation for its refined style and the vision of owner Pierre Soualah. Pierre turned his lifelong passion for gastronomy into a unique tasting experience, sharing new and exciting chocolate recipes with our customers, many of whom have shopped with us since we first opened. After 18 years in Birmingham city centre's elegant Great Western Arcade, we took the decision to close our store and go online-only. We'll continue to offer the same great service you enjoyed in-store and we'll be introducing new products too! Choose from our stunning selection of luxury chocolate gifts for special occasions, sharing or just for you at chouchoute.co.uk. We also offer personalised and branded gifts for companies and events; put the ooh la la into your office at chouchoute-corporate.co.uk.