07/09/2022
A study commissioned by Public Health at Norfolk county council saw 42% of longtime smokers quit within a month of va**ng!
Trends show a decline in the number of adult smokers in the UK; however, research has shown a correlation between significant deprivation and smoking prevalence.
The Great Yarmouth area has the highest smoking prevalence in Norfolk and a higher percentage of individuals living in the most deprived areas.
Around 21% of people who live in Great Yarmouth smoke to***co, which is higher than the 14% average for Norfolk and the 15% national average.
Six hundred sixty-eight participants redeemed a voucher from their local v**e shop in exchange for a v**e starter kit.
Three hundred forty people went on to redeem these vouchers.
The participants were also armed with advice about e-liquid strengths and flavours and provided with additional support from Smokefree Norfolk.
Professor Notley, a lead researcher and addiction expert, commented, βthis scheme enabled 42% of entrenched smokers who redeemed a voucher to have successfully quit smoking at four weeks.
βThis is especially important because it helped those who have tried and failed to quit smoking many times to move away from to***co.
βOverall, the project was well received by smokers as it offered an affordable route into va**ng.
βGPs supported the scheme and appreciated being able to offer an alternative to entrenched smokers,β she added.
We feel the rollout of such voucher programmes across the UK could bolster the governmentβs efforts to make the UK smoke-free and combat smoking-related illness and mortality.
Read more about the study here www.osf.io/d6uvr
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