Expandly

Expandly Expandly is the ultimate ecommerce all-in-one SaaS for e-sellers looking to enter new markets. Expandly simplified global expansion.

Our comprehensive solution takes care of everything: compliance, logistics, omnichannel management, and selling data. Global E-commerce Experts is a world-leading agency that provides a complete e-commerce management solution for those wishing to expand in the US, UK and E

By 2027, every consumer electronics product sold in the EU needs a Digital Product Passport. Most US brands aren't ready...
28/05/2026

By 2027, every consumer electronics product sold in the EU needs a Digital Product Passport. Most US brands aren't ready.

The DPP isn't a label update - it's a data infrastructure project. A machine-readable record (via QR or RFID) carrying material composition, repairability scores, recycling instructions, and traceability data. Required under ESPR from 2027–2028 depending on category.

Building the systems to do this properly, supplier data collection, material records, digital link generation, packaging integration , takes 12 - 18 months from a standing start. It's also the reporting mechanism for ESPR eco-design obligations broadly: energy efficiency, repairability, restricted materials. DPP-ready means ESPR-ready.

2027 isn't a future problem. 2026 is the planning decision.

Link in comments - full DPP and ESPR breakdown for consumer electronics.

27/05/2026

Free Expansion Webinar TOMORROW!

Thinking about UK and EU expansion, but not quite ready to commit to our exclusive in-person event in New York next month?

This free webinar is your taster session.

Join Andy Hooper, CEO of Expandly, for Global Profits, a free webinar designed to introduce the strategy behind our exclusive New York event and help you decide whether the in-person workshop is right for your brand.

Thursday 14th May
3:30 PM UK
10:30 AM ET
9:30 AM CT
7:30 AM PT

In this session, Andy will break down why Europe is not just one decision.

It is a series of choices. And it begins and ends with the Global Expansion Pathway.

The webinar will give you a clear introduction to the Global Expansion Pathway and a feel for the work we will be doing live at our exclusive New York event.

If you’re not quite decided yet, this is the perfect place to start.

Watch the webinar on YouTube this thursday: https://zurl.co/808ta

26/05/2026

From $7M to $11M in 12 Months. Here’s the Playbook.

One client came to Expandly at $7 million.

12 months later, they were at $11 million.

That growth did not happen by accident.

It happened by using the Global Expansion Pathway to make the right moves, in the right markets, with the right structure behind them.

Because European expansion is not just about “going global.”

It is knowing which market to enter first.
It is getting compliance right.
It is building listings that actually work.
It is solving logistics before they become a bottleneck.
It is having warehousing set up for scale.
It is creating a plan that turns expansion into revenue, not chaos.

That is the exact work Andy Hooper and the Expandly team will be doing with brands at our exclusive New York event on June 2nd and 3rd.

Over two days, you will build your own expansion strategy using the same 6-step Global Expansion Pathway we use to help ecommerce brands grow from the US into the UK and EU.

Expandly makes one-click ecommerce expansion possible by handling compliance, listings, logistics, and warehousing, so brands can focus on growth.

If you’re serious about Europe, this is where you build the plan.

New Youtube Series Alert: The Global Expansion PathwayEpisode 1: Why Most Brands Crash When They Expand GloballyIn our f...
25/05/2026

New Youtube Series Alert: The Global Expansion Pathway

Episode 1: Why Most Brands Crash When They Expand Globally

In our first episode of the Global Expansion Pathway series, we dive deep into the common pitfalls brands face when venturing into international markets and how to avoid them. Here are three key takeaways that can help you navigate global expansion more effectively:

Stabilizers Are Essential: Just like learning to ride a bike, expanding into new markets requires support and control. Many brands believe that their success in their home market means they can replicate that success abroad without any adjustments. This mindset can lead to disastrous results. Instead, think of stabilizers as the necessary tools to help you maintain balance and control as you explore new terrains. Take the time to understand the unique consumer psychology, regulations, and competitive landscapes of your target market before accelerating your efforts.

Focus on One Market at a Time: In the episode, we discuss a brand that tried to expand into multiple European countries simultaneously, only to face significant challenges. The lesson here is clear: choose one market to win first. By committing to understanding and mastering that single market, you can build a solid foundation for future expansions. This focused approach allows you to adapt your messaging, optimize your logistics, and truly connect with your new audience.

Stability Comes Before Speed: Many brands mistakenly believe that rapid expansion is the key to success. However, our discussion highlights that true growth comes from establishing stability first. Once you have a clear understanding of your operations and the market dynamics, you can then accelerate your efforts. This sequencing is crucial; it transforms chaos into momentum and sets the stage for sustainable revenue across multiple countries.

If you're considering expanding your brand internationally or are already in the process, this episode is a must-listen! Tune in to learn more about the common mistakes brands make and how to avoid them. Let's build a roadmap for successful global expansion together!

Watch now: https://zurl.co/Wh1FS

21/05/2026

Two Days. One Exclusive Event. Real Growth.

New York ecommerce brands, this is your chance to get ahead.

On June 2nd and 3rd, Andy Hooper, CEO of Expandly, is running a private workshop for our exclusive client list in New York, USA.

Over two focused days, Andy and the Expandly team will help brands build their own UK and EU expansion strategy using our 6-step Global Expansion Pathway.

Because expanding into Europe is not just a growth move.

It is a strategy move.

You need to know:

Where to launch first.
How to stay compliant.
How to manage product listings.
How to handle logistics.
Where to warehouse stock.
How to scale without adding complexity.

That is where Expandly comes in.

Expandly gives ecommerce brands one-click expansion from the US to the UK and EU, helping solve the compliance, listings, logistics, and warehousing challenges that usually slow brands down.

If Europe is on your roadmap, now is the time to build the plan.

From 19 July 2026, the EU is drawing a clear line in the sand for fashion waste.Under Regulation (EU) 2024/1781, the Eco...
20/05/2026

From 19 July 2026, the EU is drawing a clear line in the sand for fashion waste.

Under Regulation (EU) 2024/1781, the Ecodesign for Sustainable Products Regulation, large companies selling in the EU will be banned from destroying unsold or returned clothing, footwear and accessories.

And the shift starts before the ban even takes effect.

Companies will also be required to disclose the volumes of products they destroy on their websites, creating a new level of visibility around what happens to inventory after it leaves the sales floor.

For US fashion brands planning to enter Europe, this is not a “deal with it later” issue.

Returns, excess stock, liquidation, donation, recycling and disposal all need to be built into the market-entry plan from day one. Because in Europe, compliance is not just about what you sell. It is also about what happens when it does not sell.

The takeaway: if you are expanding into the EU, your inventory strategy needs to be compliant before launch, not retrofitted six months in.

The brands that expand into Europe successfully share one thing. They treat it as a market entry, not a logistics exerc...
18/05/2026

The brands that expand into Europe successfully share one thing. They treat it as a market entry, not a logistics exercise.

They decide which markets, in which order, before they move any stock. They get compliance in place before launch, not as a catch-up task six months in.

They choose channels based on where their category actually performs in Europe — not just where they already sell at home. None of it is complicated when you have the right framework.

The Global Expansion Pathway© exists because after 17 years and 2,000+ brands, we know exactly what that sequence looks like. On June 2 and 3 in New York, we’re running two days where you work through that pathway with Andy, Riki and the Expandly team in person — and leave with a plan built around your brand, your markets, and your timeline.

Small group. A few places remain. By invite only.

Fragrance labelling in the EU is getting a major update — and beauty brands need to prepare now.From July 30, 2026, the ...
15/05/2026

Fragrance labelling in the EU is getting a major update — and beauty brands need to prepare now.

From July 30, 2026, the EU’s updated Cosmetics Regulation will require brands to declare 80 fragrance allergens on product labels. Previously, only 26 required on-pack disclosure.

This expanded list could affect a much wider range of formulations, including synthetic musks and botanical extracts commonly used in prestige beauty products.

For brands shipping cosmetics into the EU, non-compliant labelling could create serious commercial risk, including:

Customs rejection
Retail de-listing
Delayed market entry
Costly relabelling

And if your fragrance components come from a supplier blend, now is the time to request full ingredient disclosure. That process can take longer than expected, especially when supplier formulations are complex or proprietary.

For beauty brands looking to scale into the EU, compliance can’t be treated as a final step. It needs to be built into product planning, supplier conversations, and market expansion timelines from the start.

The UK isn’t just a major ecommerce market — it’s one of the biggest opportunities for brands ready to scale cross-borde...
13/05/2026

The UK isn’t just a major ecommerce market — it’s one of the biggest opportunities for brands ready to scale cross-border.

As the world’s third-largest ecommerce market, valued at approximately £252bn, the UK sits behind only China and the United States. And with British shoppers remaining highly active in international purchasing, demand is still growing.

For 37% of UK consumers, the appeal of cross-border shopping comes down to fast delivery and access to products they can’t easily find locally. Lower prices and broader choice are close behind.

But success in the UK market depends on removing friction.

The brands gaining ground are those that make the buying experience feel local, even when selling internationally.

That means:
Clear landed costs at checkout
Simple VAT and duties visibility
Local or near-shore returns
UK-held inventory for faster delivery

Post-Brexit complexity is real, but it’s manageable with the right operational setup.

For scaling ecommerce brands, the UK remains one of the most accessible large markets in the world — and a natural companion to EU expansion.

11/05/2026

DTC Live Manchester delivered

An incredible day of conversations, connections, and honest discussions about what it really takes to scale ecommerce brands in today’s market.

Andy Hooper took to the stage to break down one of the biggest topics facing growing brands right now: expansion. Not just selling internationally, but building the operational infrastructure, logistics systems, and compliance foundations needed to scale properly.

Because real global growth only happens when brands build with intention.

Huge thanks to everyone who attended, connected with the Expandly team, and shared their insights throughout the event. The energy in the room proved one thing — ambitious brands are thinking bigger than ever in 2026.

Until the next one. 🌍

What a day at DTC Live Manchester!Andy Hooper has already taken the stage alongside an incredible panel to talk about wh...
07/05/2026

What a day at DTC Live Manchester!

Andy Hooper has already taken the stage alongside an incredible panel to talk about what it really takes to build brands that scale — from operations and logistics to the infrastructure needed for sustainable global growth.

The conversations today have been packed with insight, ambition, and real-world ecommerce experience. Exactly what makes DTC Live such a valuable room to be in.

A huge thanks to everyone who’s stopped by to chat with the Expandly team so far. And we’re not done yet!

We’re still here meeting founders, operators, and ecommerce brands throughout the day — so if you want to talk global expansion, scaling systems, compliance, logistics, or marketplace growth, come and find us.

Let’s talk about what’s next for your brand.

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Botley Mills
Botley
SO302GB

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Monday 9am - 10pm
Tuesday 9am - 10pm
Wednesday 9am - 10pm
Thursday 9am - 10pm
Friday 9am - 10pm
Saturday 9am - 10pm
Sunday 10am - 10pm

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+442039151930

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