Expandly

Expandly Expandly is the ultimate ecommerce all-in-one SaaS for e-sellers looking to enter new markets. Expandly simplified global expansion.

Our comprehensive solution takes care of everything: compliance, logistics, omnichannel management, and selling data. Global E-commerce Experts is a world-leading agency that provides a complete e-commerce management solution for those wishing to expand in the US, UK and E

China-Europe air freight is now 75% more expensive than it was six months ago - roughly $4.80/kg. Middle East airspace r...
11/06/2026

China-Europe air freight is now 75% more expensive than it was six months ago - roughly $4.80/kg.

Middle East airspace restrictions have cut around 20% of global capacity, reroutes are longer, and fuel costs on some lanes are up over 300%. Carriers are passing all of it through.

This isn't a short-term disruption. For US brands air-freighting EU inventory or shipping direct to European consumers, the economics have fundamentally shifted since Q4 2024. Rail (18-24 days) is gaining ground as an alternative, but it doesn't solve the timeline problem for fast restocking cycles.

The brands least exposed to air rate volatility are the ones holding EU-local stock - sea freight in, warehoused in the Netherlands, domestic road delivery across Europe, customs cleared once. Predictable costs, no air exposure.

If your EU logistics model hasn't been updated since last year, it's worth doing that now.

Link in comments

10/06/2026

But nobody told me...

International expansion looks like the dream from the outside.

More markets.
More customers.
More revenue.
More growth.

But once you are inside it, the reality hits fast.

Compliance is different.
Listings need localizing.
Logistics get complicated.
Warehousing decisions matter.
And every small operational gap can turn into a very expensive mistake.

That is why brands need more than ambition.

They need a pathway.

Expandly’s Global Expansion Pathway helps ecommerce brands move from the US into the UK and EU without getting buried in compliance, listings, logistics, and warehousing headaches.

It is one-click ecommerce expansion, built to help brands grow internationally with the right infrastructure behind them.

What do you think is the biggest hidden risk in global expansion?

Watch the full video today: https://zurl.co/16lZZ

EFSA just issued a positive safety opinion on NMN at 300mg/day. For US sports nutrition brands, this matters - NMN has b...
09/06/2026

EFSA just issued a positive safety opinion on NMN at 300mg/day. For US sports nutrition brands, this matters - NMN has been a hold-out category for EU market entry.

EU authorization following a positive opinion typically takes 5 - 7 months. That puts the practical entry window at Q4 2026 to Q1 2027. Brands that start the process now will be positioned when the authorization lands. Brands that wait will be six months behind a market that's already moving.

One thing to check: if your current formulation runs above 300mg/day, EU-specific reformulation is required before you can sell into the market.

We have given you the full breakdown. Link in comments.

What nobody tells you about international expansionIn our latest episode from our Global Expansion Pathway series, we e...
08/06/2026

What nobody tells you about international expansion

In our latest episode from our Global Expansion Pathway series, we expose the often-overlooked truths about international expansion that can catch even the most experienced founders off guard. While the allure of new markets and increased revenue is enticing, the reality is that expansion comes with its own set of challenges that are rarely discussed.

Join our CEO and founder, Andy Hooper, as he reveals the 5 hidden realities of global expansion that could derail your expansion and create a domino effect with terrible consequences if not handled the right way, at the right time, using the right systems.

The insights from this video are just the tip of the iceberg. If you're considering international expansion or are already on that journey, we encourage you to listen to the full episode and any in the series you may have missed so far. Understanding these hidden realities can make all the difference in your success.

Tune in now and let’s navigate the complexities of global growth together: https://zurl.co/OBhD7

05/06/2026

Going International Won’t Fix Your Business… It’ll Expose It

International expansion sounds exciting.

New markets.
New customers.
New revenue.

But here’s the part most ecommerce brands don’t want to hear:

Going global does not fix a broken business.

It amplifies what’s already there.

If your structure is weak, expansion magnifies chaos.

If your margins are thin, expansion magnifies losses.

If your reporting is poor, expansion magnifies confusion.

But when the foundations are right?

You magnify scale.

That’s why Expandly exists: one-click ecommerce expansion from the US to the UK and EU, with compliance, listings, logistics, and warehousing handled properly.

Because global growth should not mean global guesswork.

Learn more about the Global Expansion Pathway today: https://zurl.co/eYN3z

From July 1, the EU scraps the €150 de minimis threshold. Every parcel entering from a non-EU origin is duty-liable - no...
04/06/2026

From July 1, the EU scraps the €150 de minimis threshold. Every parcel entering from a non-EU origin is duty-liable - no exceptions based on declared value.

A $45 electronics accessory shipped from a US warehouse was previously entering Germany duty-free. From July, it carries the applicable tariff rate. Multiply that across hundreds of monthly European orders and it stops being an adjustment - it's a structural margin problem. Brands already holding stock inside the EU don't face this. Their orders ship as domestic EU parcels. No duty, no surcharges, no border delay.

Six weeks is tight for a full EU fulfilment setup. It's enough time to run the numbers on what this costs you annually and make a plan.

Link in comments - full breakdown of what the change means per order type.

03/06/2026

The $15M Global Expansion Mistake That Nearly Took Down a Brand

Going global can take a brand from $12M to $40M…

But only when it’s done the right way.

Andy’s seen it happen.

He’s also seen major $15M brands nearly collapse because they rushed the process, skipped the boring-but-critical steps, and thought global expansion meant:

Activate Amazon in new countries
Ship containers
Hope for the best
Ignore tax and compliance until it becomes a problem

That’s not expansion.

That’s chaos with a shipping label.

The brands that win internationally follow a pathway.

A clear, compliant, scalable route into new markets.

That’s why we built the Global Expansion Pathway at Expandly, helping ecommerce brands expand from the US to the UK and EU with compliance, listings, logistics, and warehousing handled properly.

Because the right expansion strategy can unlock serious growth.

The wrong one can kill momentum before it even starts.

Learn more about the pathway here: https://zurl.co/0CRrj

What are your thoughts on global expansion: biggest growth opportunity, or biggest operational risk?

Most US brands with connected products in the EU aren't ready for June 11 - and it's a few days away.That's the date the...
02/06/2026

Most US brands with connected products in the EU aren't ready for June 11 - and it's a few days away.

That's the date the EU's Cyber Resilience Act incident reporting obligations go live. Smart home devices, wearables, routers, gaming peripherals, connected fitness equipment - all in scope. From June 11, actively exploited vulnerabilities must be reported to EU authorities within 24 hours. ENISA is the receiving body. The channel is live. Fines sit alongside GDPR in severity.

Before that date, three things need to be in place: a vulnerability monitoring process for your EU product range, an internal incident classification procedure, and a named ENISA reporting contact. December 2027 is the full compliance deadline. June 11 is the first enforcement mechanism.

Link in comments - full CRA breakdown and what it means for your product range.

Latest video: The 7 Mistakes Brands Make When They Expand Internationally🌍In our latest episode in the Global Expansion ...
01/06/2026

Latest video: The 7 Mistakes Brands Make When They Expand Internationally🌍

In our latest episode in the Global Expansion Pathway series, we dive deep into the common pitfalls brands face when expanding internationally. After working with numerous brands across various markets, We've identified seven critical mistakes that can derail even the most promising expansion efforts. Here are three key takeaways that we believe every business leader should consider before taking the leap into global markets:

Validate Demand Before You Launch: One of the most frequent missteps is expanding without real demand validation. Just because a product performs well in one market doesn’t guarantee success in another. Consumer psychology, competitive landscapes, and cultural nuances can significantly impact how your product is received. Before committing resources, run limited tests to gauge interest and adapt your marketing strategies accordingly. Remember, data-driven decisions lead to better outcomes!

Get Your Compliance and Structure Right: Ignoring tax and compliance issues can be a silent killer for brands. Many businesses launch with excitement, only to be blindsided by unexpected VAT bills or regulatory hurdles months later. It’s crucial to establish the right legal and tax structures before revenue starts rolling in. This proactive approach will save you from costly setbacks and ensure that your financial model is sound from the get-go.

Focus on One Market at a Time: The temptation to expand into multiple countries simultaneously can lead to chaos. Each new market introduces its own set of complexities, from regulations to customer service expectations. Instead of spreading yourself thin, focus on mastering one market first. By doing so, you can extract valuable learnings and apply them to future expansions, creating a solid foundation for sustainable growth.

In this episode, CEO Andy Hooper shares insights on these mistakes and more, emphasizing that successful international expansion is not about speed but about doing the right things in the right order.

🎧 Tune in to the full episode to learn how to navigate the complexities of global expansion and avoid the common traps that can hinder your success. If you're planning to expand in the next 12 months, this is a must-listen!

Watch now: https://zurl.co/5T2BW

By 2027, every consumer electronics product sold in the EU needs a Digital Product Passport. Most US brands aren't ready...
28/05/2026

By 2027, every consumer electronics product sold in the EU needs a Digital Product Passport. Most US brands aren't ready.

The DPP isn't a label update - it's a data infrastructure project. A machine-readable record (via QR or RFID) carrying material composition, repairability scores, recycling instructions, and traceability data. Required under ESPR from 2027–2028 depending on category.

Building the systems to do this properly, supplier data collection, material records, digital link generation, packaging integration , takes 12 - 18 months from a standing start. It's also the reporting mechanism for ESPR eco-design obligations broadly: energy efficiency, repairability, restricted materials. DPP-ready means ESPR-ready.

2027 isn't a future problem. 2026 is the planning decision.

Link in comments - full DPP and ESPR breakdown for consumer electronics.

Address

Botley Mills
Botley
SO302GB

Opening Hours

Monday 9am - 10pm
Tuesday 9am - 10pm
Wednesday 9am - 10pm
Thursday 9am - 10pm
Friday 9am - 10pm
Saturday 9am - 10pm
Sunday 10am - 10pm

Telephone

+442039151930

Website

Alerts

Be the first to know and let us send you an email when Expandly posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Expandly:

Shortcuts

Share

Category