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Expandly

Expandly is the ultimate ecommerce all-in-one SaaS for e-sellers looking to enter new markets. Expandly simplified global expansion.

Our comprehensive solution takes care of everything: compliance, logistics, omnichannel management, and selling data. Global E-commerce Experts is a world-leading agency that provides a complete e-commerce management solution for those wishing to expand in the US, UK and E

07/09/2026

IFA Berlin's Global Markets segment is live now through Sept 8 in Hall 26, and the sourcing conversations happening there look different from the consumer floor upstairs.

Global Markets is built specifically for supplier and buyer matchmaking, not general browsing, and for electronics that means CE marking and WEEE compliance sit on the same checklist as price and product quality. A strong product demo gets attention. It doesn't answer whether the product is cleared to ship into the EU, and that question tends to come up as soon as a buyer conversation moves past the first pitch.

For a hardware brand exhibiting or scouting this week, the sourcing conversation is only the entry point. What comes after is a compliance conversation as much as a commercial one, and the earlier that starts, the less it costs to fix later.

If you're on the floor this week, what's the question buyers keep asking that caught you off guard?

Link in comments for our full profile on IFA Berlin and what Global Markets buyers are looking for.

03/09/2026

IFA Berlin is Europe's largest consumer electronics show, and the segment worth watching if you sell hardware into the EU isn't the consumer hall. It's Global Markets.

Last year's edition drew 1,900+ exhibitors from 49 countries and roughly 220,000 visitors. Global Markets is the sourcing-focused segment within that, running Sept 5-7 in Hall 26, built specifically to connect international suppliers with buyers rather than showcase finished consumer products. For a hardware or electronics brand thinking about EU distribution, that segment is worth separating from the main hall in your planning. The two draw different audiences with different goals.

Electronics brands selling into the EU carry requirements a US-only launch doesn't: CE marking before a single unit ships, WEEE registration for end-of-life handling, and packaging that meets EU rules on materials and labeling. None of that shows up on a sourcing floor, which is exactly why it's worth sorting before Global Markets rather than after.

If EU distribution is even a maybe for your product this year, that compliance conversation is worth having early. What's the bigger unknown for you right now, the paperwork or the market itself?

Link in comments for our full profile on IFA Berlin and Global Markets.

01/09/2026

3 became €5. And Shein and Temu already found the exit.

From November, the EU's per-parcel charge on sub-€150 imports rises to €5 - a €2 handling fee stacked on top of July's flat-rate duty. It's per item per tariff heading, not per parcel, so a 3-product order can hit €15 before it's even delivered.

Shein and Temu aren't absorbing that. They're shipping from inside the EU - Shein alone has a 740,000 sqm hub in Poland - so the charge doesn't apply to them at all. US brands still shipping DTC from the US are competing against that.

In-market EU warehousing just stopped being a scaling decision. It's the baseline now.

Full breakdown in the comments

25/08/2026

Q4 planning for EU fulfillment starts now, not in October.

Here's why: 3PL warehouses in the Netherlands and UK usually close their inbound windows in October. Amazon FBA EU adds Peak Fulfillment Fees from October 15. Miss that window, and you're stuck with limited fulfillment options right when demand peaks.

There's also a cost angle. The EU dropped its €150 de minimis threshold in July 2026. Every parcel shipped from outside the EU now picks up customs duty, plus a €2 handling fee. That's up to €5 per parcel — a cost that disappears entirely if your stock is already in the EU.

And before any of that stock can ship, three things need to be sorted: PPWR packaging compliance, Battery Regulation labelling, and EPR registration in each market you sell into. These can't be fixed after the fact.

Bottom line: Q4 success in Europe is decided months in advance.

Find out more, click on the link in our comments!

20/08/2026

The EU REACH transitional period for PFAS in cosmetics ends 10 October 2026.

After that date, any cosmetic containing restricted PFAS compounds cannot legally enter the EU market - no new production, regardless of formulation history. Existing stock already on the EU market can continue to sell through, but this is a hard gate for anything shipped after the deadline.

It's worth noting PFAS restrictions sit under EU REACH, a separate framework from EU Cosmetics Regulation 1223/2009 - the same product can be subject to both. This is the third of three autumn compliance deadlines for EU beauty, after INCI nomenclature (30 July) and allergen declarations (31 July).

For US beauty brands with active EU sales or a Q4 launch planned: a formulation audit against the REACH restricted substances list needs to be complete before shipments go out.

19/08/2026

Live in Minneapolis through August 21, and Industry Day landed squarely where we expected: apparel and footwear brands are getting the clearest airtime on the show floor.

Wearable tech is well represented too, but the conversations we’ve overheard sound a little different. Less about the product story, and more about what needs to be in place before a single unit ships to the EU — from CE marking to WEEE obligations.

That’s the right instinct. Getting ahead of compliance is far cheaper than fixing it after the fact — and certainly cheaper than having a shipment held in customs while someone tracks down the right paperwork.

Click the link in our comments for more information, or get in touch if you’d like to learn more about how we can help.

18/08/2026

Live in Denver through Aug 20 — Newtopia Now's International Pavilion is open now, connecting EU-bound beauty and wellness brands with buyers.

If you're there, that's the room worth your time if Europe is anywhere on your radar this year. If you're not, we're picking up on what buyers are actually asking for, not just what's listed on the exhibitor directory.

See the full event profile through the link in our comments!

17/08/2026

The brands with EU revenue that compounds didn't move fastest. They just didn't skip the foundation.

Four things have to be in place before you scale: VAT registered in every market before stock ships (Spain and Poland take 4-6 months), EPR registered in Germany and France from day one - no threshold, no grace period, product compliance signed off before listings go live, and EU-local fulfilment before volume hits.

Skip any of it and you're not saving time. You're deferring the work to a point where it's harder and more expensive - retroactive VAT, EPR under pressure, documentation assembled while a listing's already being reviewed.

Full breakdown in the comments 👇

14/08/2026

Myth-Buster Friday

MYTH: "I only need to think about VAT once my EU sales are high enough."

FACT: Not necessarily.

If you move your own inventory into an EU country — for example, through Amazon FBA or a local warehouse — you may create VAT obligations there even before making a customer sale.

The rules depend on the country, your business status, and how your inventory is moved and sold. So don't assume a sales threshold means you can simply wait until later.

This is one of the areas that can catch US and UK sellers off guard when expanding into Europe.

Don't let a "we'll deal with it later" mindset turn into a compliance headache.

Expandly can help you understand where you may have VAT obligations.

12/08/2026

PPWR enforcement begins today.

Every packaged product sold into the EU is in scope, and manufacturers are responsible for confirming their packaging meets the requirements. Need support reviewing your packaging documentation or preparing a Declaration of Conformity?

Click link in comments and stay ahead of the repercussions.

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