22/11/2025
Dear Customer,
As we approach the busy shopping period, we would like to take a moment to share an important update regarding our Black Friday participation.
This year, Isle of Avalon has made the considered decision not to take part in Black Friday promotions.
As a small, independently run business, our pricing reflects the true cost of quality materials, thoughtful craftsmanship, and the time and care invested into each product. Participating in large-scale discount events often places pressure on small businesses to undervalue their work, and this is something we wish to move away from.
We take care to ensure our products remain fairly and accessibly priced throughout the year. Each item is handmade in small batches using high-quality ingredients at a higher strength than many mass-produced alternatives. We take pride in offering genuine value without compromising on quality.
To further support affordability, we also provide options such as refills, allowing customers to enjoy our products at a lower ongoing cost while reducing waste.
Instead of seasonal discounts, we want to encourage a more mindful approach to shopping—one that values:
• the craftsmanship behind each piece
• ethical, sustainable sourcing
• the longevity of well-made products
• conscious purchasing rather than impulse decisions driven by limited-time offers
We hope that, by being transparent about our choice, we reinforce our commitment to fairness, quality, and the integrity of our work.
Your support throughout the year is sincerely appreciated. Every purchase directly contributes to the continuation of a small business dedicated to creating meaningful, carefully crafted products.
Thank you for understanding our position and for supporting independent creators. Your continued trust means more than we can express.
Warm regards,
The Isle of Avalon Team
