17/11/2021
Black Friday giving back! An important announcement.
Whilst Black Friday seems to be growing each year, the numbers against it are also growing. We fully understand the argument that it can promote over consumption and often encourages mindless buying, but we do believe there is an opposite side to this. Not just with nappies, but all products, sales where there are discounts may be the difference between someone being able to afford a (sometimes essential) product or not.
In light of this, Brainy Bums will be participating in Black Friday, however we’re doing it with a twist! We’re going to give back! For every nappy purchased during our Black Friday sale we will donate another to a community organisation that helps those who support those who cannot afford to cloth. We’ll be working with the nappy libraries to identify the best community partnerships. This is on top of our commitment to 1% for the planet, whereby we donate 1% of our annual turnover to incentives which support those affected by climate poverty.
Our sale, which will be 20% off our nappies will run from Friday 19th until midnight 30th November covering Black Friday, Cyber Monday and Giving Tuesday.