17/06/2026
This is not a post I wanted to write...
As you know, every single thing I put into the Loste box is premium quality. The nails are made with the best technology, the accessories are the best, and everything is handpicked by me. I’ve put so much time and effort into building a nail brand I can be genuinely proud of, and creating nails that you really love.
That being said, I’m trying to grow a business at a time when the cost of everything is rising, from shipping costs to duties and everything else. To keep Loste going and to allow it to grow, unfortunately, I’ve had to make the decision to raise the prices.
I’m devastated to have to do this because I feel like the momentum over the past few months has been so amazing, and I’m just so grateful for every single person who’s bought nails and supported my business. Loste is still a 100% female-founded, female-owned business, and it’s literally just me running it every day.
I wanted to give you guys a heads-up about what’s happening and just make sure that it didn’t come as a surprise. The price increase will go live on the 24th of June.
I know that for so many of you, my nails are a self-care treat, so I’m keeping the increase as low and as reasonable as I can to ensure that they’re still affordable for all of you.
I’m so incredibly grateful for everyone who’s supported me, who’s bought the nails, and who’s left amazing reviews. This is not an easy decision, and I just really hope that you understand, and that you will still continue to love the nails and support Loste.
Thank you so much for everything,
Christy x
