Emma Smith Personal Stylist

Emma Smith Personal Stylist I am highly experienced Personal Stylist
I work in London, Essex & Kent. I love vintage, high street brands as well as independent boutiques.

My goal is to give you 'Style Confidence'
I offer Personal Shopping, Wardrobe Edits & Style Consultations. You can find my blog on my website https://emmasmith.co.uk/blog/

if you have wondered what the whole process of Personal Shopping with me is like, then my client Clare explains it perfe...
24/03/2026

if you have wondered what the whole process of Personal Shopping with me is like, then my client Clare explains it perfectly. Here is the full review

"I enjoyed the half day I spent with Emma Smith with the goal of finding an evening coat as well as core pieces for a professional wardrobe. We tried on several styles of coat and I am so happy with the coat I bought that day. I feel elevated and confident when I wear it. During our time together Emma gently helped me challenge my preconceived ideas of what suits me. She responded to my feedback and brought new ideas in response to how garments made me feel. I bought two dresses that we tried on together and feel more confident at work when I wear them.

I was a little apprehensive at first as I am getting used to the changes in my appearance that come with aging, and wasn't sure what suits me anymore. I needn't have worried because Emma is warm, enthusiastic and non-judgemental. The time flew by and it was lovely having someone scour the shop floor for new options while I was in the changing room.

That day I ended up buying 3 items that I love, but more importantly I feel the experience means I now have a vision of how I want to expand my professional wardrobe in the coming years. It was a transformative experience for me which helped me regain my mojo after feeling frumpy for the past few years"

Personal Shopping again at the weekendThe brief was👖& outfits for a conference from day to night. My client had a favour...
04/03/2026

Personal Shopping again at the weekend
The brief was👖& outfits for a conference from day to night.

My client had a favourite pair of jeans (which were skinnies) & she was really keen to try new styles (apart from barrel legs!)
If you have never worn anything but skinnies, then trying something new really is stepping out of your comfort zone, but I am happy to report she looked fabulous in multiple styles of different jeans, boyfriends, baggy, flared & bootcut.

Whilst I was shopping at Bluewater, I did notice the trends for spring, there are stripes, pinstripes & wide stripes, polka dots there are boxy jackets in faux suede & denim, jumpsuits, denim dresses, there are old school trainers in ice cream colours.
The colours I most saw were burgundy, red, pink, lilac, yellow, emerald, lime & royal blue.

So here is a few of the outfits I have put together from that trip.
If you would like a spring update, personal shopping with me is amazing value at the moment at Bluewater & Braintree Village,
so please get in touch.

Back in December, I had the privilege of taking a client from Ireland wedding dress shopping at Bluewater. The brief was...
10/02/2026

Back in December, I had the privilege of taking a client from Ireland wedding dress shopping at Bluewater.

The brief was no traditional wedding dresses (even though on the day, one was tried on!) She liked the colours burgundy & green & she sent me a couple of photos of the classic A-line 1950's style fit & flare dress (this was not the dress style that she decided upon in the end) I helped my client with everything from earrings, to shoes & jackets & even advised the groom on colours of tie & pocket square.

She is getting married this month❤️so hopefully I will be able to share the wedding dress soon.

These are the dresses she tried on her personal shopping session, the first two are Hobbs the rest are Phase 8.
She looked fabulous in all of them, but some were more wedding guest than bride & a bridal dress needs to have the WOW factor.

if you know a bride-to-be, or mother of the bride or are attending a wedding, please dm me if you need help with your outfit. Bluewater & Braintree village are still subsidising my styling services, so it great styling at an amazing price!

Last month my first client of the year was a daughter & mum who came for a colour analysis, her review is on this page⬆️...
05/02/2026

Last month my first client of the year was a daughter & mum who came for a colour analysis, her review is on this page⬆️check it out.

If you have always wanted to shop with a personal stylist, Bluewater & Braintree Village are offering some great deals on personal shopping, so it becomes a really affordable service, (this discounted rate will not be around forever) so if you want to shop 1-1 for the new season, or you have an event coming up, or you just want to inject some life into your wardrobe, please follow these links below & contact me for more information.
I also offer Style Socials, with food & fizz included, so you can bring your friends too💛
https://emmasmith.co.uk/personal-styling-at-bluewater/
https://emmasmith.co.uk/personal-styling-at-braintree-village/
https://emmasmith.co.uk/style-socials-at-braintree-village/

I am delighted to be collaborating with Braintree Village as one of their in-house personal stylists. I will be hosting a three new Style Socials at Braintree Village. Gather your friends, family o…

Ho Ho Ho 🎅 Have you missed the last post & want the perfect gift? do not stress...I can email you a Gift Voucher for any...
20/12/2025

Ho Ho Ho 🎅
Have you missed the last post & want the perfect gift? do not stress...I can email you a Gift Voucher for any of my services.

There are great discounts on many of my styling services. I offer personal shopping, wardrobe edits, online style consultations & colour analysis.

Or why not put a Gift Voucher on your Christmas list💫

DM me for details or contact me via my website
www.emmasmith.co.uk

Have you read my latest blog yet ?
30/10/2025

Have you read my latest blog yet ?

At the beginning of this month, I hosted a colour event at Bluewater for five competition winners, each winner had a taster of what a Colour Analysis would be like, we went through what season they…

Continuing with the colour theme, before I did my colour event this month at Bluewater, I researched all the seasonal co...
29/10/2025

Continuing with the colour theme, before I did my colour event this month at Bluewater, I researched all the seasonal colours that are available now in the stores, I picked some gorgeous clothes & accessories from White Stuff, Oliver Bonas, River Island & FatFace they are all featured in my latest blog post, so whether you know your seasonal colours or you just love colour, have a read of my latest blog. https://emmasmith.co.uk/2025/10/29/colour-my-life/
And you can book me for Personal Shopping or Colour Analysis at Bluewater

At the beginning of this month, I hosted a colour event at Bluewater for five competition winners, each winner had a taster of what a Colour Analysis would be like, we went through what season they…

On Sunday, I did a colour event at Bluewater for five competition winners, It was a busy & lovely day.All got treated to...
07/10/2025

On Sunday, I did a colour event at Bluewater for five competition winners, It was a busy & lovely day.
All got treated to a taster of a Colour Analysis, as well as advice on the best colours for them, I gave them tips on how to incorporate colours into their wardrobe & how to tell (at home) if a colour works for them.

For the day, I sourced some lovely pieces in a range of colour palettes from FatFace, River Island, Oliver Bonas & White Stuff,
There are loads of gorgeous things that I am going to bring together in a blog, (I will post the link soon)

If you are interested in Colour Analysis or any of my other Personal styling Services, please get in touch.
Bluewater & Braintree village are currently offering discounts on my styling services too🙌

Thank you Bluewater putting on the event.

(Bottom right pic White Stuff)
KELSEY TEXTURE WOOL BLEND COAT £160.00
OAKLEIGH DENIM COLLARED COAT £95.00
SOPHIE ORGANIC COTTON LONG SLEEVE SHIRT £49.00
LOTTIE FAIRISLE TANK £59.00
SILVY LOCK CROSSBODY BAG £65.00

I have exciting news! I am collaborating with Bluewater & they are running a competition where you could win a taster co...
29/09/2025

I have exciting news! I am collaborating with Bluewater & they are running a competition where you could win a taster colour analysis session on the 5th Oct, closing date is the 1st Oct, so check out the post below!

Also if you would like to shop with me at Bluewater, they are offering great discounts on my styling services, so visit their website https://www.bluewater.co.uk/en/meet-our-stylists for more info or contact me. Emma x

🎉 GIVEAWAY TIME! 🎉

We’re celebrating the launch of our fabulous new stylist Emma at Bluewater – and five lucky winners will get the ultimate styling taster experience! 💫

🌈 Win a 30-minute Colour Analysis consultation with Emma
💳 A £50 Bluewater Gift Card!

📍Join us in person at Bluewater on 5th October to meet Emma who is now taking appointments, discover more about our styling services, and enter a bonus competition to win a Half-Day Styling Session with her! 💃

How to enter:
✨ Follow Bluewater
✨ Like this post
✨ Tag a friend who’d love a style refresh!

T&Cs apply: Winners must attend their appointment on 5th October to receive the gift card. Competition closes at 5pm on 1st October.

🖐How changeable has the weather been? blazing sun, then rain, then wind...what the heck has been going on? (typical Brit...
04/06/2025

🖐How changeable has the weather been? blazing sun, then rain, then wind...what the heck has been going on? (typical British weather... thats what!)

It's been hard to know what to wear, so I will be doing a blog soon...will keep you posted on here.
I will be highlighting some of my favourite summer pieces, perfect for work, holidays, weddings & festivals.

In the meantime, I popped in to Oliver Bonas & they had some lovely tops & accessories, here's a small selection, these are not high summer, so you could get lots of wear out of these well into Autumn.

The knit would be great for a our British climate
The shirts/tops, would work for a festival or for everyday
The brown tee is perfect for a festival
The metallic shoes/sandals are ideal for a wedding or event
The colours of the scarf or so pretty, & this scarf would go with everything... worn as a necktie or in your hair.
'Wedding guest idea, plain cotton broderie or linen dress, wear scarf in hair & wear with the shoes or sandals pictured here'

Multi Stripe Jersey Top £40
Green Textured Floral Short Sleeve Shirt £55
Floral Shirring Top Orange £55
Chocolate House Of Cats Tee £32
Pink Metallic Fan £75
Light Blue Mary Jane £65
Bright Abstract Floral & Striped Pleated Square Scarf
£22.00

It's been a lovely few sunny days, so probably the last thing you reached for in your wardrobe was a pair of jeans, but ...
12/05/2025

It's been a lovely few sunny days, so probably the last thing you reached for in your wardrobe was a pair of jeans, but because of our changeable British weather, jeans are probably the only item of clothing you can wear all year round.

So here's the thing... I am not keen on the barrel/carrot style of jean, I think that it is a trend that will go out of fashion very quickly, I also think they look like those things that cowboys wear over their trousers 🤠 but, I do love a wide leg jean, even though some can be hit or miss for me, as I am 5'2"
But there are styles of wide leg jeans to suit all bodyshapes & sizes & for petites & taller bodies..

In the name of research I have done a jeans reel, you can find it on Instagram https://www.instagram.com/emmapersonalstylist/ (please follow me if you don't already) & check out the selection.

Here are the jeans with links below
M&S wide high-rise short
M&S wide high-rise reg
M&S palazzo wide short
H&M straight high waist
H&M wide high waist
John Lewis Hush, Lya Pleated Wide
Leg (good for taller)
Nobody’s Child Wide Leg Jean Bimi
Hush Nova Pintuck Wide Leg Jeans (good for taller)
AND /OR 30 “ WESTLAKE WIDE LEG HIgh Rise
Mango Danila
Fat Face GINGER WIDE LEG JEAN
Next Bleach Wide Leg Jeans

https://www.marksandspencer.com/high-waisted-wide-leg-jeans/p/clp60504942?color=MEDIUMINDIGO

https://www.marksandspencer.com/high-waisted-wide-leg-jeans/p/clp60504942?color=LIGHTDENIM

https://www.marksandspencer.com/lyocell-blend-wide-leg-jeans/p/clp60653276?color=DARKINDIGO =pid_pg1pip48g4r5c3

https://www2.hm.com/en_gb/productpage.1236905007.html

https://www2.hm.com/en_gb/productpage.0871889043.html

https://www.johnlewis.com/hush-lya-pleat-front-wide-leg-jeans/p110635006

https://www.johnlewis.com/nobodys-child-organic-cotton-wide-leg-jeans-blue/p112197401

https://www.johnlewis.com/hush-nova-pintuck-wide-leg-jeans/p112180678

https://www.johnlewis.com/and-or-westlake-organic-cotton-rich-wide-leg-jeans-blue-horizon/p112311318

https://www.johnlewis.com/mango-danila-high-waist-wide-leg-jeans-open-blue/p113121130

https://www.fatface.com/style/su401362/e82844?_br_psugg_q=ginger+jeans

https://www.next.co.uk/style/su390289/e51821

Photo from left to right, Top row - M&S med indigo, M&S light denim, Hush Lya pleated, bottom row- Nobodys Child, AND/OR Westlake, Mango Danila, Fat Face Ginger.

2nd Photo - Next

And if you want to come jeans shopping with me, or get your spring/summer wardrobe sorted, please DM me or contact me on my website https://emmasmith.co.uk

Address

Chelmsford

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 9am - 6pm

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