What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm Saturday 9am - 5:30pm Sunday 10am - 4:30pm

M Borough Parade

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M Borough Parade

M Borough Parade shopping centre - everything you need all in one place, alongside the River in the heart of Chippenham. See you soon! Shop local.

Borough Parade has a fantastic line up of shops, ranging big high street brands New Look, Argos, Waterstone's, Caffé Nero and Waitrose and small independent shops Madison, Paprika, Butlers Butchers and Krafty Monkey. You'll find us on Chippenham high street, alongside the River Avon. Shop Chippenham. Shop our Parade.

21/08/2026

Thoughtful gifts and little luxuries await at Paprika Gifts, M Borough Parade 🌿

Perfect for finding something special, whether it’s a treat for you or someone else 💝

18/08/2026

🍷 Join Wine Monkey for An Evening with Cecchi and discover six exceptional wines from the heart of Umbria and Tuscany.

📅 Thursday 27th August
⏰ 7pm
💷 £35 per person

Spaces are limited, so be sure to book your place today! 🍇✨

🔗 https://shop.winemonkey.co.uk/product/an-evening-with-cecchi/

17/08/2026

Something new to explore with O2 👀

Pop in to check out the latest devices, plans and perks, all designed to keep you connected in a way that works for you 📱

15/08/2026

Timeless sparkle starts at David Christopher Jewellers 💎

Discover beautifully crafted jewellery, perfect for adding that special finishing touch or marking a moment that matters 💫

13/08/2026

🎉 Taylor's Bagels is officially opening at Borough Parade on Friday 11th September!

Pop down between 8am and 3pm to celebrate with bagels, special merch and canned coffee. 💙🥯☕

📍 Find them at Borough Parade.

12/08/2026

🥯 Taylor's Bagels is coming soon to M Borough Parade!

Opening details are on the way, so keep an eye out for updates. In the meantime, find out more here: https://www.instagram.com/p/Dbpj2hfCJQY

11/08/2026

Get connected your way at EE 📲

Pop in to explore the latest phones, plans and tech, all designed to fit around your everyday life

07/08/2026

Stay connected with Mobile Booth 📱

For quick fixes, accessories and everyday essentials, it’s a handy stop when your device needs a little boost ✨

05/08/2026

Sort out your summer wardrobe at New Look with effortless styles made for sunny days and warm nights ✨

Shop now: https://bit.ly/4aJKIJW

03/08/2026

Smart solutions for everyday living at Robert Dyas M Borough Parade

From clever home gadgets to practical must haves, it’s the kind of place you didn’t know you needed until you visit ✨

Address

Borough Parade
Chippenham
SN153WL

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm
Saturday	9am - 5:30pm
Sunday	10am - 4:30pm

Website

http://www.boroughparade.co.uk/

Alerts

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