Performance Cycles

22/01/2026

Crazy range topping spec for a little over £5k!! Yep, you read that right - no we didn’t miss a 1 off in front of the 5 like some brands!!!

And at that price we still include a full bike fit and our 1st class after sales care.

Gusto bikes are now in store so come and see what a certain multiple world champion & Tour winner started his career on….

GTR MAX Dura Ace Di2 £5299 🤯 MIND BLOWN!

Yep, it's not a typo! Our GTR Max comes equipped with Dura Ace 12sp Di2 for only £5299 RRP 😍

✅ Lifetime Warranty
✅ UCI Approved
✅ GUSTO Exclusive I.L.C. Vibration-Damping Technology
✅ 32mm Tyre Clearance
✅ One-Piece Carbon Handlebars
✅ Attaque 50mm Tubeless Ready Carbon Wheels
✅ UDH
✅ Prologo Nago R4 Pas Saddle
✅ 7.1KG
✅ £5299 RRP

Get in touch with your nearest Gusto Dealer to get your new bike on order ready for the 2026 season.

05/01/2026

🚨🚨 NEW BRAND ALERT 🚨

Super excited to bring the amazing Gusto Bikes to Perfomance Cycles 🚴‍♀️

We’re excited to welcome Gusto Bikes to Discover Bikes @ Performance Cycles a performance-driven road bike brand with genuine racing heritage 🇹🇼🌍. Known for their involvement at UCI level, Gusto have built a reputation for fast, finely tuned bikes that deliver serious ride quality.

From the all-new GTR to the versatile Cobra EVO, these bikes combine cutting-edge carbon technology with race-ready performance. Every frame is backed by a lifetime warranty, so you can ride with confidence.

👉 All Gusto Bikes are available to order, with a selection in store and ready for you to come and take a look 👀 and demo bikes coming very soon. Perfectly timed for the 2026 season.

22/12/2025

Pride of place 👊

21/12/2025

Reviving an old tradition at with some of the memorabilia collected over the years and looking back at some of the events and teams we’ve supported too….

26/11/2025

Epic news from our neighbours at - earlier opening starts next week….

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We’re excited to share our NEW opening hours!
Pop in for your morning takeaway coffee before work or visit throughout the day to enjoy all your favourites. We’re here for the early risers, the lunchtime regulars and everyone in between.☕️🙌🏻

And there’s more to come… keep an eye on our socials over the next few days for a budget-busting offer to celebrate our new hours. 🎉

Come visit us! - Cerney Wick lane, Cirencester, GL7 5LW

16/06/2025

Calling all local cyclists - Swindon Wheelers are running their annual road races on the Cricklade circuit on 29th June and are short of a few helpers. If you’re available and can lend a hand, please drop us a line at the shop and we’ll pass your details on. Or contact the organiser directly.

Working together with local clubs is the only way we’re going to be able to keep racing alive….

14/06/2025

It’s been an amazing start to the season for the team and we’re super proud to be part of its continuing development.

And as the next phase of the season kicks off, the team welcomes a double world champion to the ranks…..

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Our Spring racing campaign is now done, with good success. 3 x top 12s for in Belgium , a UK win each for and and a World Cup silver for (and ).

It’s onto the next part of our journey now, and we’re welcoming double World Junior Champion .duncan60 to the squad.

The next few weeks have a varied mixture of races in Belgium and the UK, we’ll see what they bring and where everyone is after this block as we head into Summer racing proper. Onwards!

.road .uk

27/05/2025

It was a busy weekend (and hasn’t finished yet!!) - but an amazing day of racing on Sunday at the South Cerney Kermesse….

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The part of organising events that no one see’s!!

After a full on day in the coffee shop yesterday it was time to start packing away and sorting everything out!!

Barriers returned to , Race kit borrowed from returned to the storage unit over near Chippenham (and checked in by the tireless volunteer that is Pete Deamer) - still got the bike fit room to tidy up and our own kit to pack away then we’re almost done.

Just the full sets of race results to do, invoices & expenses to pay, sponsors to send follow up reports to, race reports to write and helpers to thank (and I’m sure there will be more things I’ve forgotten!! 🤦‍♂️)

And all for the love of our sport!! Now to start thinking about next years race!!!

22/05/2025

It's nearly the Bank Holiday weekend - which can only mean one thing, race day is nearly here!!

Come and join us this Sunday in the heart of South Cerney for the biggest races of the year - fast and furious action across two races, starting at 11am. Completely FREE to come and watch, and also being live streamed via our YouTube channel.

Spread the word, it's nearly race day (and the pubs will be open right next to the finish line!!).

.co.uk Alfred Ashley Group Velo Events

21/05/2025

Spending the day out in the sun today supporting the first round of the Army Cycling 2025 Time Trial series at Abingdon. A great location for a closed road 10 mile TT, should be some fast times set.

15/05/2025

The sport of cycling needs your help!!

Next Sunday (25th May) see's the return of the South Cerney Kermesse for the first time since COVID stopped play. As ever it takes a HUGE amount of work behind the scenes and requires an army of volunteers.

The racing starts at 11am (so you'll need to be there from 10am ish onwards) and will run through till around 4.30pm ish. We'll also need helpers at the beginning and end of the day to get barriers out and things set up - and then pull it all down again afterwards!!

We're also short of a lead car driver - so if you've driven as part of a race before and can help please let us know.

If you're able to help out, for some or all of the day, please either comment here or drop an email to [email protected]

09/05/2025

Great to see the Performance Cycles kit out in the wild getting well used 👊